Leuven, Belgium, October 14 2026 - CrazyGames, the web gaming platform with over 60 million monthly active users (MAUs) and 3 billion gameplays in 2026 alone, today revealed a major rebrand developed in partnership with London-based branding agency DixonBaxi (EA Sports FC 27, Formula 1, Roblox). The rebrand signals CrazyGames’ biggest evolution since its original launch and transforms the platform into a global web games destination built around long-term retention, developer confidence, and diversified revenue streams.
Player numbers for web games continue to grow, and people of all ages are playing them, with 66% of CrazyGames' 60 million MAUs aged 18+, and 40% aged 25 or older. With a new wave of high-quality games being created using modern web-centric engines like WebGL and WebGPU, CrazyGames’ rebrand comes as web games challenge traditional video game platforms by offering players instant access to high-quality experiences on desktop and mobile.
“Welcome to the web rush. As more players and bigger names arrive, we want CrazyGames to be the obvious home for web games.” said Daniel O’Kelly, VP Marketing at CrazyGames. He added: “Ziggy and the rebrand bring our personality to the front: a brand developers are proud to launch with, and a place players keep coming back to. The ‘Why build games for the web?’ question is settled. Studios and publishers are already here, and those who aren’t are asking how fast they can get on CrazyGames.”
CrazyGames’ new tagline, “Your kind of crazy,” celebrates the platform’s wide-ranging catalogue and global player base, stretching from casual adult puzzle fans to younger, creative audiences drawn to UGC-led games. There’s also Ziggy, its cat-eared mascot. Quietly existing on the platform for years, Ziggy provides a unified identity across thousands of independent titles, and represents CrazyGames across web, mobile, social channels, and merchandise, and also opens up future transmedia IP opportunities.
Marcel Jacob, Head of Strategy at DixonBaxi, said: “What made CrazyGames an easy yes was their ambition. From the start, it was clear they wanted more than a new identity. What I liked was that they wanted to build a brand as fun as their games. They were open to challenging assumptions, pushing the obvious stuff out of the way and doing something actually different. That kind of drive, and the trust to make it happen, is exactly what we look for in a partner.”
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About CrazyGames
Founded in 2014, CrazyGames is one of the world's largest casual browser gaming platforms, reaching more than 60 million monthly active users worldwide. The company offers thousands of instantly playable browser games across genres, including casual, action, puzzle, racing, and multiplayer. The company works with developers of all sizes to publish and monetise instant games on the open web. Learn more at crazygames.com.
The rebranded version of CrazyGames is now live across the platform at: www.crazygames.com.
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