SÃO PAULO, BRAZIL (September 20, 2021) — Let the games begin! Today, Brazil Games — the Brazilian Games Export Program — is thrilled to announce the first annual Brazilian Game Week. Set to take place from today through September 24, 2021, Brazilian Game Week is a project developed by the Ministry of Foreign Affairs of Brazil (Itamaraty), as a complementary action to Brazil Games, with the simultaneous participation of Brazilian Consulates and Embassies across more than 20 countries. The event will spread the word about the Brazilian video game industry’s impact at home and on the global stage.
Since 2014, with the Brazil Games project, Abragames and Apex-Brasil have helped Brazil achieve much in the gaming landscape. Now, with the Brazilian Game Week, Brazil takes the opportunity to show the world what it has accomplished and how it can emerge as a leading innovator in the global industry.
Throughout five days, a different aspect of the Brazilian video game industry will be presented, with related content posted on webpages specifically designed for the project and promoted via the Embassies' and Consulates' social media:
- September 20 — The Brazilian Industry: The week will kick off with an overview of the Brazilian gaming industry, including its studios, financial structures, and high-level education and events alongside the global potential for Brazilian games.
- September 21 — Featured Brazilian Games: Brazilian games have been praised by critics and players worldwide for their beautiful art direction and engaging gameplay. The most prominent Brazilian games from across consoles, PC, and mobile will be showcased on this day.
- September 22 — Esports in Brazil: The impact of esports in the country, as well as its contribution to Brazil’s image in the wider gaming world as one of the world leaders for professional esports players, will be explored this day.
- September 23 — "Serious Games": Education, Health, and other sectors: While gaming is often viewed as a relaxing hobby, it can also be utilized to tackle more serious issues. On this day the possibilities for the gaming industry to support other economic sectors including education, health care, and business will be investigated.
- September 24 — Virtual Reality: The week will be wrapped up with a showcase of the latest innovations in virtual reality, shining a light on several of the award-winning VR games made in Brazil.
In addition to showcasing the Brazilian video game industry on a global scale, efforts to connect with local gaming community, as well as support it, will be taken throughout the week. Contacts will be made with local companies in the video gaming sector and other interested parties, such as academia and the press. Through these initiatives, more accurate data on the various local markets should be made available, and potential investors in Brazilian companies identified.
Recent surveys show that 72% of Brazilians play video games on various platforms, providing a great foundation for Brazilian developers to find success at home. But while the opportunities in Brazil are plentiful, the size of the Brazilian market, valued at $1.7 billion USD, only represents 1% of the global market. The worldwide video game market comprises 2.8 billion players and amounts to $175 billion USD – more than the combined value of the movie, video streaming, and digital music industries – and the rapid growth of the sector presents the potential for Brazil’s video game industry to expand even further.
Follow Brazil Games on Twitter, Facebook, and Instagram to learn more about the Brazilian Game Week and to connect to many talented studios and companies, keeping up to date with their achievements. You can also find out more about the Brazilian Game Week on Brazil’s Embassies and Consulates social media
About Brazil Games
Brazil Games is the export program created by the Brazilian Independent Game Companies Association, ABRAGAMES, in partnership with Apex-Brasil, the Brazilian Trade and Investment Promotion Agency. Our goal is to promote the Brazilian Indie Game industry internationally, developing new business opportunities for our companies. The Brazil Games Program also promotes Brazil as the hub for business in Latin America and invites buyers, investors, and publishers for BIG Festival, Brazil's Independent Games Festival, the most important international indie games festival, and the hub for international business in Latin America.
About the Ministry of Foreign Affairs - Itamaraty
The Ministry of Foreign Affairs, also known as Itamaraty, is responsible for Brazilian foreign policy and international relations in bilateral, regional and multilateral levels. The Ministry advises the President of the Republic on foreign policy and on the implementation of diplomatic relations with States and international organizations.
With a network of over 220 diplomatic representations abroad, the Ministry of Foreign Affairs promotes Brazil´s interests abroad, gives assistance to Brazilian citizens and supports Brazilian companies in all regions of the world.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. The Agency's efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, the arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events, and providing support to foreign investors interested in allocating resources in Brazil.
Lisa Mior | Brendan Quinn