Tokyo, Japan – July 20, 2025 – KLab Inc., a leader in online mobile games, announced that its hit 3D action game Bleach: Brave Souls will be holding the 10th Anniversary Zenith Summons starting Tuesday, July 22, featuring new ★5 characters, Ichigo Kurosaki (10th Anniversary version) and Rukia Kuchiki (10th Anniversary version), to celebrate the game’s 10th Anniversary.
Plus, there is a 10th Anniversary Gift Campaign on the Brave Souls official social media account where you can win Brave Souls Original Metal Posters, Brave Souls Original T-shirts, and more!
Also, a special illustration and message by Tite Kubo celebrating Brave Souls’ 10th Anniversary is now available on the Brave Souls Official 10th Anniversary Site!
An offline event for Brave Souls will also be taking place in Japan!
Please check the Brave Souls Official 10th Anniversary Site and Official X account for more details.
Full version of “Won’t Leave You Behind”, the 10th Anniversary theme song by Cö shu Nie has been released!
To celebrate Brave Souls' 10th anniversary, Cö shu Nie's "Won't Leave You Behind" has been chosen as this year’s theme song!A video message by Cö shu Nie regarding the song can be watched below.
The song can be listened to by watching the 10th Anniversary character trailer video, so be sure to check it out!
【Bleach: Brave Souls】Video Message from Cö shu Nie!
【Bleach: Brave Souls】10th Anniversary Character Reveal Trailer
10th Anniversary Zenith Summons
Event Period: Tuesday, July 22 16:00 to Thursday, July 31 15:59 (JST/UTC+9)
A special Zenith Summons is being held featuring 10th Anniversary versions of Ichigo Kurosaki and Rukia Kuchiki!On the x10 Summons, you'll receive the Choose a New ★5 Character Summons Ticket (10th Anniv.) at Step 25! Plus, Step 50 comes with a free 10th Anniversary Special Choose a ★5 Summons Ticket (10th Anniv.) and Rainbow Special Move Source!
New ★5 Character Previews
【Bleach: Brave Souls】Ichigo, Rukia【10th Anniversary Zenith Summons】
■Ichigo Kurosaki (10th Anniversary version)
A special form of Ichigo where he has attained a new power and is enveloped by a divine aura like the rising sun. Despite his changed appearance, his will to protect remains unwavering. This Ichigo was designed for the 10th Anniversary of Bleach: Brave Souls
Right now, my power is to illuminate and protect.
■Rukia Kuchiki (10th Anniversary version)
A special form of Rukia where she has attained a new power and appears with a sacred aura, like a moon in the sky. Despite her changed appearance, her Kuchiki family pride remains unchanged. This Rukia was designed for the 10th Anniversary of Bleach: Brave Souls
I'll use this power to protect the peace of this world.
10th Anniversary Gift Campaign
Campaign Period: Sunday, July 20 to Thursday, July 31 19:59 (JST/UTC+9)
To celebrate the release of 10th Anniversary Zenith Summons, there is a special giveaway lined up where 1000 participants can win amazing prizes!
You can enter every day during the campaign period, so don’t forget to check it out!
How to Enter
・Follow the official Bleach: Brave Souls X account (@Bleachbrs_en).
・Repost the “10th Anniversary Gift Campaign” post found on the official X account.
・Winners will be notified via DM
Bleach: Brave Souls Photo Print X Campaign Round 4
Campaign Period: Thursday, July 23 to Wednesday, July 30
Round 4 of the Bleach: Brave Souls photograph prints are now available for purchase in 7-ELEVEN stores across Japan!
To celebrate this, we are hosting a campaign on X where you can receive downloadable wallpapers for your smartphone and have the chance of winning a postcard-sized photo set of Ichigo Kurosaki (10th Anniversary version) and Rukia Kuchiki (10th Anniversary version)!
Plus, 3 winners will get their set autographed by Masakazu Morita and Fumiko Orikasa!
Follow the official Bleach: Brave Souls X account (@Bleachbrs_en) and post with one of the campaign hashtags found under the campaign post to receive a link through which you can download a smartphone wallpaper of each character!
Please check the Brave Souls official X account or the news on the Brave Souls Official 10th Anniversary Site for more details.
*Please note that the contents and schedule of each campaign are subject to change without notice.
*Please check the in-game news for further details.
Brave Souls Offline Event in Japan Confirmed!
To celebrate the 10th Anniversary, an offline event taking place in Japan has been confirmed!
Event Date: Monday, November 3, 2025
Venue: Tokyo Big Sight TFT Hall
Information about ticket sales and more will be revealed at a later date via the Brave Souls 10th Anniversary Official Site and the Brave Souls Official social media accounts!
About BLEACH
BLEACH is a smash-hit sword-battle action manga that ran in the pages of Shueisha’s Weekly Shonen Jump magazine from 2001 to 2016. Since its debut, the 74-volume manga series has received tremendous support from fans, selling over 130 million copies worldwide. The series was also adapted into an animated TV series that aired in Japan from 2004 until 2012 and that included four feature films.
The new animated series BLEACH: Thousand-Year Blood War, based on the manga’s final arc, premiered in October 2022. The new series features updated character visuals and animation that surpass the previous BLEACH anime series.Part 3, titled BLEACH: Thousand-Year Blood War – The Conflict, premiered in October of last year.
The final part, titled BLEACH: Thousand-Year Blood War – The Calamity, is scheduled to air in 2026.
The popularity of BLEACH continues to grow as it receives strong support not only in Japan but across the world!
Overview of Bleach: Brave Souls
Title: Bleach: Brave SoulsPlatform: iOS /Android™/PC/PS4™/Nintendo Switch/Xbox One
Smartphone Support: Android™ 7.0+, iOS 15.0+
PC (Steam) Support: Windows 10+ (64-bit OS Required)
PC (Bluestacks) Support: Windows 10+ (32-bit/64-bit OS)
*Not compatible with Mac/Linux.
*The game might not run on some computers.
Genre: 3D Action
Release Date: July 23, 2015
Price: Free-to-play (In-game purchases available)
Official 10th Anniversary Site: http://bit.ly/4fEFOgW
Official Website: https://www.bleach-bravesouls.com/en/
Official X Account: @bleachbrs_en
Official Facebook Page: https://www.facebook.com/BleachBS.en
Official YouTube Channel: https://www.youtube.com/channel/UC1QJ4uNQeijEx0jlo4nqauA
Official Instagram: @bleachbravesouls_official
Official Discord: https://discord.com/invite/bleachbravesouls
Official TikTok: https://www.tiktok.com/@bleachbrs_en_official
Copyright: © Tite Kubo/Shueisha, TV TOKYO, dentsu, Pierrot
© KLabGames
Download here!
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PlayStation Store: https://store.playstation.com/concept/10002097
Nintendo eShop: https://nintendo.com/us/store/products/bleach-brave-souls-switch
Xbox Store: https://www.xbox.com/games/store/bleach-brave-souls/9nnrnx65nknb
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