Fast-growing mobile games company Product Madness, part of Aristocrat Digital, has scooped up the Gdansk-based studio to support its ambitious growth plans.
Product Madness – one of the world’s largest mobile games studios – has taken another strategic step towards its goal of becoming the number one social casino company in the world with the acquisition of Polish free-to-play mobile gaming studio Playsoft.
Established over 17 years ago, Playsoft is today synonymous with mobile games excellence, having developed more than 50 games for leading publishers worldwide, including Google-awarded best casual game of 2019 – Vineyard Valley (by Jam City). The studio is also located in Poland, a European stronghold for world-class industry talent.
A winning combination
Commenting on the deal, Managing Director of Product Madness. Yoav Ecker said:
“Playsoft has an enviable track record in developing top-grossing, player-centric mobile games and a strong reputation for creativity and innovation, making it an ideal fit for Product Madness.”
Product Madness is a top grossing performer in social casino mobile games, entertaining millions of players around the world with titles such as Heart of Vegas, Cashman Casino, Lightning Link and FaFaFa Gold.
Thanks to its first-class game development capabilities, Playsoft is the natural partner to help take Product Madness’s digital slots production to the next level. Leveraging its position within Aristocrat Digital – the free-to-play games business of Aristocrat Leisure – Product Madness will continue to draw content from the group’s ever-popular land-based games, while creating inspiring new digital-first content, powered by the Playsoft team.
A strategically important hub
The Playsoft studio will remain under the leadership of its founders, Nicolas Bensignor and Pierre Oliver Monteil, and become a strategically important hub for Product Madness as it continues to invest to drive long-term growth. The team has already doubled in size since becoming part of Product Madness earlier this year.
“Alongside our focus on sustainable organic growth across our existing product suite, the addition of this impressive studio will enable us to further expand and diversify our game pipeline and deepen access to development talent in another top-tier European games hub, as we continue to develop and scale both new and existing games,” added Ecker.
“The whole team at Playsoft are excited to be part of the Product Madness family," said Bensignor. "The company’s ambitious strategy, global scale and powerful marketing and investment capabilities will allow us to accelerate our best-in-class, player-focused development, as well as our delivery skills and product design. We look forward to realizing the full potential of this highly synergistic new partnership.”
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About Product Madness
Founded in 2007, Product Madness is one of the world’s largest mobile game studios. With a global presence, it is today a top-grossing leader in social casino mobile games, entertaining players around the world with titles such as Heart of Vegas, Cashman Casino, Lightning Link and FaFaFa Gold. The company’s flagship title, Heart of Vegas, has entertained players since launching in 2013. It remains a top-grossing game on Facebook’s charts and continues to capture mobile markets around the globe. Product Madness is a subsidiary of Aristocrat Leisure Limited (ASX: ALL) a leading global gaming provider and games publisher, with more than 6,000 employees around the world. https://www.productmadness.com/
About Aristocrat Digital
Aristocrat Digital is the digital, social free-to-play games business of Aristocrat (ASX: ALL). Aristocrat Digital represents over 50% of Aristocrat’s group revenue and has ~2,600 employees globally in over 14 studio locations. Aristocrat Digital has a high quality and diversified portfolio of successful game titles spanning social casino, strategy/RPG, action and key casual genres. Aristocrat Digital is comprised of three major operating businesses in Product Madness (based in London, UK), Plarium Global (based in Tel Aviv, Israel), and Big Fish Games (based in Bay Area, California, USA), boasting world-leading creative talent, live ops and marketing capability and a strong commitment to investment in innovation and growth.