Seattle, WA – August 31, 2023 – Arcade1Up and Atari® today announced a one-of-a-kind product to celebrate the golden anniversary of the iconic brand – the Atari 50th Anniversary Deluxe Arcade Machine. The announcement comes as a full circle moment for both brands. Atari, a pioneer in arcade games and home video game consoles, helped define the electronic entertainment industry in the 1970s. Arcade1Up is the leader in creating authentic arcade machines that stay true to the retro experience that fans can enjoy from the comfort of their own home. The partnership celebrates that legacy while incorporating modern features and technology. The Atari 50th Anniversary Deluxe arcade machine can be pre-ordered beginning today exclusively at Atari.com for $499.99 and will also be available at select retailers on September 5, learn more at Arcade1up.com. Fans can get a sneak peek of the machine this weekend at PAX West (Atari booth #3005).
“Atari has been a tremendous long-term partner and we’re excited to celebrate this milestone in the company’s legacy with a product that will reach so many fans,” said Cyrus Rosenberg, Senior Licensing Manager for Arcade1Up. “Like the other products in our new Deluxe line, this cabinet hits all the right notes on combining authentic retro gameplay and controls with a modern, streamlined design approach.”
“With the 50th Anniversary Deluxe arcade machine we are delighted to deliver an experience that stays true to Atari’s roots both in arcade gaming and home entertainment,” said Casandra Brown, Director, Licensing for Atari. “Our brand means so much to so many people and to be able to play so many iconic Atari 2600 and classic arcade games in the comfort of your home, truly makes this a must-have.”
The Deluxe Edition is Arcade1Up’s most authentic arcade format yet. Featuring a streamlined style and sleek, single-cabinet design that echoes the look of the classic arcade machine, with modern features and technology.
The Atari 50th Anniversary Deluxe arcade machine celebrates the magic of Atari with (14) Atari Arcade Classics and (50) Atari 2600 games, the largest selection of game titles to be released on an Arcade1Up Deluxe machine yet and includes classic games such as Asteroids®, Centipede®, and Missile Command® making this feature-packed machine one of the best ways to embrace nostalgia.
In addition to the 50th Anniversary machine, Arcade1Up’s entire line of Atari at-home arcade machines can be found at Atari.com Assets can be found in our online press kit.
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About Atari
Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment, and licensed products. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. For more information visit www.Atari.com.
About Tastemakers LLC | Arcade1Up
It’s time to play again! Home entertainment titan Tastemakers presents Arcade1Up, a line of award-winning, innovative ¾ scale home arcade and pinball machines featuring licensed retro games from the golden age of arcades. Arcade1Up’s classic titles include NFL Blitz Legends, NBA JAM™: SHAQ EDITION, Golden Tee 3D, Terminator 2, Tron™, Street Fighter™, X-Men, Mortal Kombat®, Atari, Pong®, PAC-MAN™, Star Wars™, Marvel Super Heroes ™, Teenage Mutant Ninja Turtles™, and more. Arcade1Up allows people to play in the comfort of their homes, with an authentic retro arcade experience at an accessible price. Check out Arcade1Up.com, Facebook, Instagram, Twitter, TikTok, YouTube and the Arcade1Up Companion App available in the App Store and Google Play.
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