LONDON, UK – 1st July, 2025 — Today, Ubisoft announced The Crew™ Motorfest Season 7, a tribute to the rich heritage of European luxury and performance, headlined by Ferrari. Available on all platforms, this new season introduces an immersive Ferrari experience, new vehicles, and a deep dive into automotive history.
This season, the legendary Enzo Ferrari Museum makes its debut on the island of Maui, offering players a chance to explore Ferrari’s legacy firsthand. The museum becomes the centerpiece of the "Ferrari Supercars" Playlist, inspired by the current exhibition in Maranello, Italy. During the playlist players will have the chance to get behind the wheel of the latest creation of Ferrari: the F80, before having the chance to add it to their collection. Throughout the Playlist, players will be guided by Michele Pignatti Morano, Director of the Ferrari Museums, who will share exclusive insights on Ferrari’s history, design, and cultural influence. Completing the Playlist unlocks the Ferrari 288 GTO (Street Tier 2) as a special reward.
After a month dedicated to Ferrari, Season 7 of The Crew Motorfest will continue its tribute to European automotive heritage with the "Luxury Chronicles: Europe" Playlist, available starting 6th August. In this new chapter, the Playlist chapters and weekly Main Stage events will be thematically aligned, each month highlighting a distinctive automotive style from French elegance to German precision and British heritage. From August to October, a new Playlist event will be released each week, for a total of 13 unique challenges, with up to 1 million bucks to be earned by completing them all.
17 new vehicles will be added to The Crew Motorfest during Season 7, bringing the total to 784 vehicles. Year 2 Pass holders will get early access to:
· Ferrari F50 (Street Tier 2) 2nd July
· Genty Automobile Akylone (Hypercar) 6th August
· Audi R8 LMS GT2 (Racing) 3rd September
· Triumph Rocket 3 R (Street Tier 2) 1st October
Ubisoft Ivory Tower also continues to enhance The Crew™ Motorfest based on community feedback, introducing new Quality of Life and Quality of Service updates in Season 7. The Fast Fav system has been completely redesigned for full customisation, now including customisable slots for smoother vehicle switching. Players seeking a more immersive experience can activate the brand-new "Immersion Mode", instantly removing HUD elements for seamless gameplay. Competitive racers will also benefit from enhanced Grand Race mode, featuring new gameplay modifiers, dynamic event formats, and the introduction of Spectator Mode with split-time tracking, offering a deeper level of strategy and competition.
With Ferrari leading the charge, Season 7 is a true celebration of European speed, style, and precision engineering. Players are invited to race, explore, and experience the legacy of the world's most prestigious automotive brands in this thrilling new Motorfest chapter.
For more information about The Crew Motorfest, please visit thecrewgame.com and follow us on Facebook at facebook.com/thecrewgame.usa, on Instagram at instagram.com/thecrewgame, on TikTok at instagram.com/thecrewgame and on X/Twitter at twitter.com/TheCrewGame or #TheCrewMotorfest.
For the latest news on The Crew Motorfest and other Ubisoft games, please visit news.ubisoft.com. To buy, visit store.ubisoft.com.
About The Crew™ Motorfest
Developed by Ubisoft Ivory Tower, a studio based in Lyon, France, The Crew™ Motorfest lets players fulfill the driving bucket list of their dreams in one of the most exhilarating and vibrant open worlds ever created. Motorfest is a car-culture infused festival organized in one of the world’s most breathtaking locations: O‘ahu and Maui, two of the main islands of the Hawaiian archipelago. On their own or with friends, players can explore this galvanizing tropical playground behind the wheel of hundreds of the most legendary vehicles ever built. At every corner of the island, the festival offers infinite opportunities for pure fun, all forms of driving challenges, and invites them to explore incredible landscapes: from big city streets to volcano slopes, lush rainforests, idyllic beaches… They are free to follow the roads or forge their own path!
About Ubisoft
Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew® and Tom Clancy’s The Division®. With a Ubisoft+ subscription, players can access new releases, premium editions and extra content on Day One on PC, console and cloud. For the 2024-25 fiscal year, Ubisoft generated net bookings of €1.85 billion. To learn more, please visit: www.ubisoftgroup.com© 2025 Ubisoft Entertainment. All rights reserved. Ubisoft and the Ubisoft logo are registered trademarks in the U.S. and/or other countries.
© 2025 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are registered trademarks in the US and/or other countries.