SAN FRANCISCO, CALIFORNIA & MUNICH, GERMANY - DECEMBER 2022 - Sanlo, the financial operating system that helps game and app developers scale with a full suite of financial tools, insights, and non-dilutive capital, is announcing a new partnership with GameInfluencer, the world leader in gaming influencer marketing.
GameInfluencer develops and executes innovative and creative influencer marketing campaigns for gaming companies that reach global audiences across platforms and mediums.
While gaming has blossomed in recent years, developers have struggled with increasing costs of user acquisition due to multiple reasons, including the depreciation of Apple’s Identifier for Advertisers (IDFA). Paid user acquisition is a key part of any game’s success, but funding these crucial marketing campaigns can be a challenge for many.
Influencer marketing is a growing opportunity in the game industry, with nearly one in ten adults globally following a gaming influencer in 2021. Influencer marketing has rocketed to a $16.4 billion valuation in 2022, up from $9.7 billion in 2020, quickly becoming a powerful marketing strategy that rewards content creators and connects developers with a global audience of gamers that surpassed 3 billion in 2021.
Through this partnership, Sanlo is giving all gaming companies and developers on GameInfluencer access to financing options available to them on a transparent basis and accessible via GameInfluencer’s platform. Both existing and prospective GameInfluencer clients can take advantage of this partnership, strengthening ongoing campaigns and catalyzing the success of those to come.
Whether it’s on Twitch, YouTube, or TikTok, GameInfluencer allows developers to partner with talented influencers and reach global audiences of millions. As with all marketing strategies, expanded reach requires increased expenditure, but this financial commitment is more difficult for small to medium-sized developers than it is for AAA studios. Sanlo offers an accessible, transparent and convenient financing option, granting developers the capacity to expand their marketing campaigns, and enhance their brand exposure worldwide.
Olya Caliujnaia, Sanlo CEO & co-founder, comments: “We’re delighted to announce this partnership with GameInfluencer, as it represents a new avenue for enhancing the impact of marketing campaigns for game developers, allowing them to access capital that grants them the ability to maximize the effectiveness of influencer partnerships. The power of influencers in the gaming industry is growing and we’re excited to position ourselves as an enabler of this growth through our equity-free and transparent financing options.”
"The partnership with Sanlo is an exciting next step for us and we truly believe this will be a game-changer for many brands and developers out there who are seeking financial support to create successful influencer marketing campaigns. We are happy to provide an opportunity for more companies to step into influencer marketing and grow their playerbases." said Benedikt Seitz, CEO of GameInfluencer.
The move also broadens Sanlo’s impressive portfolio of inter-platform partnerships, following announcements of collaborations with blockchain developer platform Stardust in July, IP licensing marketplace Layer in September, and educational games platform Legends of Learning in November. This is part of the expanding uptake of Sanlo’s offering of financial insight tools and rapid deployment of capital.
About Sanlo
Founded in 2020 by Olya Caliujnaia (CEO) and William Liu (CTO) in San Francisco, Sanlo employs a team of 22 people and has raised $13.5M in investment to date and a dedicated $200M fund to provide financing to the independent game and app developers. The fintech startup provides digital financial advice and non-dilutive capital to game and app developers. Investors include Konvoy, Initial, Index, Portage, XYZ, GFR, London Venture Partners and Fin Capital, alongside highly regarded angel investors, such as Kristian Segerstrale, Brian Corrigan, among many others.
About GameInfluencer
GameInfluencer is the leading influencer marketing and talent management company for the gaming and entertainment industry. Founded in 2016, the company’s mission is to become the gateway to 3 billion video gamers. For brands, GameInfluencer helps realize influencer campaigns on a global scale, while providing the perfect talent. Its list of clients includes brands such as: Tencent, Samsung, Sega, Ubisoft, Paradox Interactive, Facebook, and NVIDIA.