August 27th, 2026 - MADE IN JAPAN takes the stage at PAX West for the very first time! Powered by the Japan External Trade Organization (JETRO), this curated slate of games promises to showcase the most exciting and eclectic games emerging from Japan.
Demo keys and e-mail interview opportunities are available upon request! Contact us with your links (website, social media, streaming platforms) and we’ll get you sorted!
From September 4-7, PAX West attendees will get a chance to try out 12 different games all made in Japan. From solo developers to indie studios to cult hits made by your favourite Japanese auteurs, the JETRO booth is where you can go to play them all.
Attendees who demo any of the exhibited games and complete a survey at the booth will receive a complimentary MADE IN JAPAN COLLECTION PAX West-exclusive lanyard, while supplies last. In addition, promotional tote bags will be provided to media attendees visiting the booth, while supplies last.
JETRO will also welcome Yosuke Shiokawa - Founder, CEO, and Game Director at Fahrenheit 213 - who is attending to promote Fahrenheit 213’s new game LUNAR PULSE, which will be showcased at the JETRO Booth. Prior to founding Fahrenheit 213, Shiokawa worked as a game designer and director at Square Enix, Co. Ltd., working on titles such as Kingdom Hearts, Kingdom Hearts II, and Dissidia Final Fantasy, before moving to DELiGHTWORKS Inc. where he served as the Creative Director and Producer for popular mobile game Fate/Grand Order.
Happinet, the publisher of Mononoke no Kuni, will also be attending PAX West. Both Fahrenheit 213 and Happinet will be available for in-person interviews at the booth, in addition to e-mail interviews.
The MADE IN JAPAN COLLECTION Steam showcase page featuring more than 600 Japanese game titles will also be made available throughout the event. Be sure to check it out and discover the latest and most exciting games from Japan. https://store.steampowered.com/curator/44279446/sale/paxwest2026
*This page is scheduled to go live on September 2nd at 10:00 AM (PDT).
PAX West
Date: September 4-7, 2026
Time: 10:00 AM – 6:00 PM
Booth Location: (JETRO) 817 (Expo Hall)
Games that will be featured at the JETRO booth:
About the "MADE IN JAPAN COLLECTION 2026"
This project is part of JETRO's efforts to support the overseas growth and success of the Japanese game industry. Amid growing global interest in Japanese games, the project aims to create opportunities for numerous Japanese titles to reach the international market and support the global expansion of creators and companies.
For Media Inquiries
Samantha Low