Little Rocket Lab pricing: Big discount at launch, reduced pricing in various regions

New trailer shows the cozy side of rocket-building

Times are tough, and game pricing has become a hot topic.

With the Little Rocket Lab launch coming on Tuesday, we wanted to set out our pricing plan. We want as many people as possible to be able to play and enjoy Little Rocket Lab, so we're putting two pricing measures in place:

1. Little Rocket Lab will launch with a 25% discount for the first two weeks. No More Robots usually provides a 10% launch discount for our games -- but we know it can be a struggle to justify buying new games right now, so we want to provide a launch price that is closer to reality. This launch discount will bring the cost of the game down to $14.99, compared to the $19.99 full price.

2. We've reduced the full price cost of the game in a whole bunch of countries, to better match what we feel is the "correct" pricing for those regions. Microsoft and Valve provides currency conversion suggestions that they feel are appropriate compared to the dollar, but we want to go a step further to make the game truly accessible to as many people as possible. Those reductions are:

UK price: £15.99, down from £16.75
European price: 17.99 euros, down from 19.50 euros
Russian price: 660 rubles, down from 710 rubles
Brazilian price: 39.99 reals, down from 59.99 reals
Japanese price: 1,999 yen, down from 2300 yen
Thai price: 329 baht, down from 400 baht
Polish price: 79.99 zloty, down from 91.99 zloty
Chinese price: 53 yuan, down from 76 yuan

These prices will, of course, have the 25% launch discount applied to them for the first two weeks.