MELBOURNE, Australia -- Feb. 17, 2021 -- PlaySide Studios, a mobile video game developer, today announced that it has signed an agreement to develop a new PC title with Click Management, “LazarBeam” and “Fresh”.
Click are a multi-faceted gaming entertainment company, representing some of the world’s largest gaming influencers. Their current roster of talent exceeds 700 million views per month.
As part of the agreement global influencers “LazarBeam” and “Fresh” will help develop the title from concept to launch, tailoring the game to LazarBeam and Fresh’s audience, a game built by gamers for gamers. Both LazarBeam and Fresh will then market the game via their various social platforms.
"PlaySide Studios is a company that at its core was created for gamers by gamers. It is a company filled with individuals whose love for video games fuels their work,” said Gerry Sakkas PlaySide CEO.“ To have the opportunity to work alongside LazarBeam and Fresh, whom most would consider some of Australia's most passionate and talented gamers, it’s a momentous occasion for everyone involved."
This is PlaySide’s first new agreement to be signed in its Partnerships division since the Company’s IPO and further builds on the successful collaborative partnership PlaySide has with key influencers Norris Nuts and the upcoming World of Pets MMO PC game.
“I’m thrilled to be forming a strategic partnership with PlaySide Studios alongside LazarBeam and Fresh to develop our first PC title,” said Grace Watkins Click Management CEO “PlaySide and Click have a shared vision in the growth and potential of gaming as an industry, and the role creators have to play within that. I’m looking forward to collaborating with a talented team to create an incredible game in Australia and take it to the world.”
LazarBeam
LazarBeam (Lannan Eacott) is one of the world’s largest gaming personalities with a YouTube channel ranked in the top 20 globally for gaming channels. He has over 18 million YouTube subscribers and 2.4 million Instagram followers who have been captivated by his coverage of titles such as Fortnite, Minecraft and Madden. He is regularly featured on the global YouTube Trending (gaming) page with many of his videos reaching between 5-15+ million views.
“I’m very excited to be partnering with PlaySide to create my first ever game. One of the things I love most about what I do is that I’m able to live in Australia but reach a global audience every day, “ said LazarBeam. “To be able to partner with a best-in-class Australian studio and create a game people are going to love all around the world is awesome.”
Fresh
Fresh (Harley Fresh) is the largest Twitch streamer in the Oceanic region. His career accelerated after he transitioned from being one of the top professional Fortnite competitors to focusing on content creation. He was recently awarded Twitch Streamer of the Year and averages 60 million YouTube views per month. Fresh has 7.1m YouTube subscribers and 2m Instagram followers.
“Video games have been a pillar of my experience growing up” said Fresh. “I’m excited to take the learnings I’ve gained from my professional gaming career and direct them into what we are building with PlaySide.”
About PlaySide Studios
PlaySide Studios Limited is one of the leading video games developers in Australia. It provides titles in a range of categories, including self-published games based on original intellectual property and games developed in collaboration with studios, such as Disney, Pixar, Warner Bros, and Nickelodeon. The company’s portfolio consists of 52 titles that are delivered across 4 platforms, which include mobile, virtual reality, augmented reality, and PC. The company was incorporated in 2011 and is headquartered in Port Melbourne, Australia. For more information please visit: playsidestudios.com, or @PlaySideStudios on Twitter and Instagram.
About Click Management
Click Management is a multi-faceted gaming entertainment company offering management services to the world’s largest gaming and technology influencers. Our mission is to develop the careers of our talent both on and off digital platforms to build their brands and expand their influence. Click was awarded a Rising Star award at the 2019 Deloitte Tech Fast 50 awards, and their CEO, Grace Watkins was named one of the global Top 25 Talent Managers for Creators in 2020.
Media Contacts:
PlaySide Studios
Sandra Yee/R2PR
Click Management
Grace Watkins
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