Montevideo, July 6, 2021.- etermax, the international technology company creator of global hits such as Trivia Crack and Word Crack, announces its own NFT in-game feature: TriviaTokens Cup, which will have the characters of the famous Trivia Crack franchise as protagonists. Starting July 9, mobile Trivia Crack users in the United States will be able to compete through a series of periodic free real-time qualifying tournaments for the ownership of a digital collectible from the Trivia Crack universe, testing their knowledge of general culture.
With technology and digitalization dynamically evolving, the NFTs phenomenon has become more relevant in recent times. According to industry data, USD 452 million have been invested in the transfer of ownership rights to these types of digital assets in 2021, nearly 540% more than in 2020, compared to a total of USD 71 million that year.
But what is an NFT and why is etermax bringing this trend closer to its users? An NFT, acronym for non-fungible token, is a cryptographic token or digital exchange asset that represents something unique and that uses blockchain-based technology to guarantee its authenticity, as well as who its owner is. Each NFT is unique, indivisible, transferable and with the ability to prove its scarcity, different from cryptocurrencies and other network or utility tokens that are fungible by nature.
So, for those who have always wanted to own a work of art, have a special taste for collecting and are fans of Trivia Crack and its characters, etermax allows its users in the United States the opportunity to have all these three interests together in the form of a new and trendy experience: the TriviaTokens Cup.
“Trivia Crack has become a huge trivia-based universe with loyal fans all over the world, especially in the U.S. With our cross-platform proposal, we are eager to continue developing new and innovative approaches for those who continue to follow the adventures of our characters, challenging their curiosity and knowledge while enjoying trivia matches with their friends, families and users in over 180 countries. Now we’re bringing the opportunity to get their own exclusive digital collectibles taking a new step on our trailblaze way of expanding our brand”, said Ignacio Ortiz Freuler, Chief Marketing Officer at etermax.
How to win a TriviaToken?
On the Trivia Crack mobile app, available on Android and iOS, users access the events section where they will find the TriviaTokens Cup.
The mechanics of the game is a “play-off", a periodic and free tournament for real-time qualifying games, which begins this Friday, July 9 at 9 a.m (EST) and ends Monday at 9 a.m. (EST).
The user who solves the most trivias and wins will be awarded with a cup, and whoever accumulates the most cups during the weekend will be awarded with the precious digital good, the TriviaToken, which they'll be able to access through the platform RealityCode, which certifies and provides the NFT blockchain technology.
Users will be able to play as many times as they wish during the three days of the tournament at no cost.
Press materials:
Find the media kit here.
About etermax
Founded in 2009 in Argentina, etermax is an international technology company, creator of global brands that connect, entertain and provide business value. Its Gaming division has exceeded 800 million downloads which highlights it as a leader in Latin America in the development of social games with successful IPs such as Trivia Crack and Word Crack, among others. The company also integrates a Brand Gamification division, a pioneer in the region in offering marketing and advertising solutions in the video game universe, with recreational experiences and special advertising formats in a network of thousands of titles, owned and represented. Furthermore, it has incorporated a division of Artificial Intelligence (“A.I”) focused on applying AI in the organization's digital transformation. Constantly growing, etermax has teams in Argentina, Uruguay, Germany, Brazil, Colombia and Mexico. To learn more, visit www.etermax.com, access to its Media Library to download company assets and take a 360° Tour to discover its offices.
About Trivia Crack
Trivia Crack is a trivia-based multi platform entertainment franchise and one of the most successful brands in the etermax Gaming division. It is currently made up of different active games, such as: Trivia Crack, Trivia Crack 2, Trivia Cars, Trivia Crack Adventure and Triviatopia Run, available on Android and iOS. Trivia Crack has more than 600 million downloads worldwide and more than 150 million active users annually, including those who are entertained and connect with others through social networks, such as Facebook or with the free Instagram filter Challenge Trivia Crack, with the action of Google Assistant, the skill of Alexa of Amazon, the Apple Watch version and the Twitch extension. Trivia Crack is available in more than 180 countries, ranking # 1 in trivia games in 125 of them. Board games, consumer products and experiences, as well as the animated series Triviatopia, inspired by its characters, complete the experience.
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etermax Media Relations
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