BGS will have a Genshin Impact booth with unique experiences from The Song of the Welkin Moon

São Paulo, September XX, 2025 – Brasil Game Show 2025 will feature the presence of HoYoverse, which will bring to the event a 200 m² booth entirely inspired by the new Genshin Impact update, Version Luna I. The space will introduce Brazilian audiences to the new Nod-Krai region and its characters, as well as offering unique experiences from The Song of the Welkin Moon, content that is arriving in Brazil with full force. Highlights include interactive activities, game testing stations, themed photo areas, and an exclusive store selling official merchandise: a rare opportunity in the country, where licensed franchise items are highly sought after.
The "Teyvat Fantastic Fair," a space entirely dedicated to the acclaimed RPG’s new version Luna I, will also feature game stations, interactive areas with mini-games, and prize distribution. Additionally, fans will be able to secure collectible holographic cards with the "Genshin Impact x BGS" theme. The gift will be limited and available in limited quantities each day of the event.
To complete the experience, cosplayers and influencers will participate in events such as "Travelers of Teyvat," producing video content, hosting live broadcasts, and interacting with visitors directly at the booth.
Starting on September 10, the Genshin Impact official community will launch a repost-to-win campaign to give away 50 tickets to BGS. Click here to participate: https://hoyo.link/3OlNn2BVV
Marcelo Tavares, creator and CEO of BGS, celebrates the presence of HoYoverse with Genshin Impact in another edition of the event. "A game as popular and fun as Genshin Impact enriches this year's edition of BGS and reflects the importance that HoYoverse gives to the Brazilian public. Our visitors will certainly return home even more engaged and excited about the incredible universe that the game has created."
A New Era
 
BGS 2025 takes place in a new location: Distrito Anhembi. The event, which will be held from October 9^th to 12^th, will feature the presence of giant gaming brands and international attractions such as Japanese directors Hideo Kojima ("Death Stranding 2") and Naoki Hamaguchi ("Final Fantasy VII Remake"), composer Yoko Shimomura (author of the songs on the soundtrack of the Kingdom Hearts franchise) and the New World Final Fantasy orchestra. Additionally, during the event, the last four spots for the Brawl Stars World Finals will be contested, among many other new features and surprises to be revealed.
 
To follow every news about BGS 2025, check social media and the event's website.

Tickets – 7^th batch (33% off in comparison with the final batch):
 
Single Day Ticket - October 10^th or 11^th (half price): 144 BRL Individual ticket valid for 1 (one) chosen day (October 10^th).
Single Day Ticket - October 11^th or 12^th (half price): 209 BRL for an individual ticket valid for one (1) chosen day (October 11^th or 12^th). 
Premium Single Day - October 9^th, 10^th, 11^th or 12^th (half price): 418 BRL Premium ticket valid for one (1) chosen day (October 9^th, 10^th, 11^th or 12^th). It gives you access 1 hour in advance and exclusive entry.
Passport for October 10^th, 11^th, and 12^th (half price): 418 BRL - Individual passport valid for October 10^th, 11^th, and 12^th. Go for 3 days for the price of 2
Premium Passport (half price): 759 BRL – Individual Premium Passport valid for all days, including an exclusive day for the press. Win an official #BGS25 shirt (collected at the event). It gives you access 1 hour in advance and exclusive entry.
Business Passport (half price): 759 BRL - Individual Business Passport valid for all days, including an exclusive day for the press. It gives you access 1 hour in advance and exclusive entry. It gives access to the business area and the MeetToMatch matchmaking.
Single Day Box - October 9^th, 10^th, 11^th or 12^th: 699 BRL Box ticket valid for one (1) chosen day (October 9^th, 10^th, 11^th or 12^th). It gives you access 1 hour in advance and exclusive entry. It gives access to the main arena box with snacks, energy drinks, and an exclusive lounge.
Box Passport: 2,399 BRL - for an individual box pass valid for all days, including an exclusive day for the press. It gives you access 1 hour in advance and exclusive entry. It gives access to the main arena box with snacks, energy drinks, and an exclusive lounge. Includes an exclusive #BGS25 kit (Official #BGS25 Shirt + 3 #BGS25 cups + 3 pairs of BGS socks + 1 #BGS25 bag + 1 pin + 1 poster) to be collected at the event.
 
To get to know the new BGS location better, watch the event's official video on YouTube.
 
Service – BGS 2025
 
When: From October 9^th to 12^th (the first day is exclusive to the press and companies, as well as Premium Passport and Box Passport holders)
Where: Distrito Anhembi
Address: Avenida Olavo Fontoura, 1209 – Santana, São Paulo/SP
Time: From 1 PM to 9 PM
 
About BGS: Brasil Game Show is the Largest Gaming Conference in Americas and one of the largest in the world, in both area and participation. Held for the first time in 2009, the event has already received more than 3.4 million visitors during all its editions. The event gathers leading companies in the segment, serves as a stage for the most important releases of the year, attracts stars from the video game industry worldwide, and gives visibility for independent studios. BGS also offers a great business opportunity to engage investors, business executives, and professionals from the games industry, while considering the importance of the commitment towards social responsibility. During its 15 editions, the event has managed to raise and donate around 530 tons of food.
 
About Genshin Impact
Genshin Impact is a free-to-play open-world adventure RPG that brings players to the visually stunning world of Teyvat. The player takes on the role of the mysterious "Traveler," who sets off on a journey to discover the fate of their lost sibling. With the launch of the "Song of the Welkin Moon" version series, Nod-Krai, the seventh major region, is open for exploration. Players can explore each region with unique cultures and vast landscapes, meet a diverse cast of characters, master the art of element-based combat, and unveil the secrets of Teyvat. With cross-progression and Co-Op functions, players can now continue their adventure across PlayStation®5, Xbox, PC, Android, and iOS alone or with friends. About HoYoverse
HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
 
Information for the Press (HoYoverse):
Eric Portnoy: eric.portnoy@hoyoverse.com
 
Information for the Press (BGS):