São Paulo, September 22nd, 2025 – Brasil Game Show has just announced that The Pokémon Company International will debut its first official booth presence at BGS 2025, which takes place from October 9th to 12th at Distrito Anhembi, in São Paulo. At the official Pokémon booth measuring 300 m², Trainers will learn how to Mega Evolve their Pokémon by participating in interactive activities and learning more about fan-favorite Mega-Evolved Pokémon that will appear in Pokémon Legends: Z-A and the Pokémon Trading Card Game (TCG): Mega Evolution expansion.
Pokémon Legends: Z-A will launch on Nintendo Switch and Nintendo Switch 2 on October 16th, 2025, and the Mega Evolution expansion for the bestselling Pokémon TCG will be available beginning September 26th, 2025.
The Founder and CEO of Brasil Game Show, Marcelo Tavares, highlights that the first-ever participation of The Pokémon Company International reinforces the relevance of the event as an engagement platform between giants of the gaming industry and the Latin American public. "The passion the Brazilian and Latin American public have for the Pokémon brand is unquestionable and huge. To see the Pokémon brand recognizing this and getting closer to fans in the region through our event makes the community feel valued, and BGS is proud to be the stage for this moment."
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