新闻稿

inKONBINI Joins Steam’s
The Fun, The Dark & The Cozy Event

New Keyart, Campaigns and Exciting Announcements!

Tokyo, Japan – Feb 3, 2025 – Following its appearance at PlayStation’s showcase where inKONBINI: One Store. Many Stories captured attention with the reveal of its charming gashapon-inspired system and new story elements, the cozy narrative title now brings its warmth to Steam as part of The Fun, The Dark & The Cozy event.


As interest continues to grow, inKONBINI invites players to take a closer look at the quiet magic unfolding behind the counter.

A New Keyart That Feels Closer Than Ever

Alongside the Steam event, the team has unveiled brand-new key art, reflecting the game’s evolving identity. Featuring Makoto in an intimate close-up, the updated visual leans into warmth, stillness, and presence, inviting players not just to manage a store, but to step into her world. It’s a softer, more personal window into the everyday stories waiting behind the counter.


The Demo Is Still Open and the Community Is Growing

For players who haven’t yet experienced inKONBINI, the demo remains available on Steam, offering a first taste of its meditative store routines, heartfelt conversations, and soothing atmosphere.

For those who have already spent time behind the counter, the journey continues. Community campaigns are now underway, inviting players to share moments, join discussions, and take part in activities that celebrate the game’s themes of connection and everyday joy.

👉 Join the campaigns here

 

Watch the PlayStation Trailer here: https://www.youtube.com/watch?v=yvnvdI3dc5E
 

Key Features

  • Enjoy the Simple Joys of the Konbini – Restock shelves, arrange displays, and keep the store running smoothly in a soothing, rhythmical loop.

  • Every Customer Has a Story – Listen, learn, and shape the lives of regular customers through heartfelt, branching dialogue choices.

  • Nostalgic aesthetics of the early 1990s – Step into a warm, 1990s-inspired Japanese town brought to life with soft colors, gentle light, and ambient sounds.
     
  • Slow down and breathe – Experience ASMR-like soundscapes, the rustle of packaging, hum of refrigerators, and patter of rain, that make even the smallest task feel meaningful.
     
  • Toy Capsule Surprises - Spin the gachapon and collect charming capsule toys, each one a small surprise woven into your everyday shift.

More Stories Are on the Way

With its Steam event participation and new visuals now live, inKONBINI is only beginning to reveal what lies ahead. The team teases more exciting announcements coming soon, and encourages fans to stay close through official social channels and Discord for the first word on what’s next.

 

The lights are on. The shelves are stocked. And there are still many stories waiting to be told.


About inKONBINI: One Store. Many Stories

inKONBINI is a cozy, narrative-driven simulation game about connection, nostalgia, and the quiet beauty of daily life. Players step into the shoes of Makoto Hayakawa, a college student helping her aunt run a small-town convenience store in early 1990s Japan. Each shift brings new conversations, familiar faces, and gentle moments that slowly weave together into meaningful stories.

Wishlist and play the demo on Steam:
https://store.steampowered.com/app/2723430/inKONBINI_One_Store_Many_Stories/

 

PlayStation: https://store.playstation.com/en-us/concept/10011644


 

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About Nagai Industries

Nagai Industries is a Tokyo-based independent game studio devoted to crafting heartfelt, human-centered interactive experiences. The team believes in capturing the quiet beauty of ordinary life, those fleeting, emotional moments that stay with players long after the game ends. Inspired by Japanese culture and everyday nostalgia, Nagai Industries blends meaningful storytelling with gentle gameplay, creating games that connect people through emotion, reflection, and shared experience.
https://nagai-industries.com/

 

About Beep

Beep is a dedicated game publisher expanding from its roots in Japan to bring exceptional PC and console gaming experiences to players worldwide. With a team of experienced industry professionals, Beep has built a strong reputation for publishing notable titles in Japan, spanning both major hits and creative indie games. Committed to supporting developers in bringing their visionary games to life, Beep also ensures gamers enjoy immersive and memorable experiences, fostering a vibrant global gaming community.
https://beep-company.com/

PR Contact:
Rain Merrill
Beep Japan Inc.
r.merrill@beep-company.com