Denver CO – August 25, 2022 – acQyr eXchange (QX) today announced the release of its end-to-end cash back and loyalty rewards SaaS platform for mobile and online game publishers and developers. It is designed to increase gameplay, improve player retention, and grow revenue by providing a superior solution for issuing, exchanging, and redeeming in-game rewards for cash.
A core feature of the QX platform is the proprietary and innovative Event Sharing Pipeline that was co-developed with AWS’s technology partner, Rackspace Technology, to automatically stream, process, and analyze gameplay events, as well as to track and report progress toward offered rewards based on QX Partner monetization goals.
QX easily plugs into a mobile game and allows QX Partners to create retention and monetization reward offers. The platform tracks player progress against defined offers and issues cash rewards when offers are achieved. Players can track, manage, exchange, and redeem earned rewards from all participating games on their QX mobile app with one login. QX is free to join, and a Partner only pays for performance when a player earns and is issued in-game rewards.
“We’re excited to release this major upgrade to the QX platform,” stated Jim Mulford, QX Founder and CEO. “Our solution is designed to be an all-encompassing loyalty and cashback rewards program that provides players cash rewards for retention behavior like engagement, gameplay, and level ups, as well as for monetization activities like IAP and rewarded ad views, and tournaments—whatever behavior Partners choose to reward.
“This is the first multiple-game loyalty rewards program customized to Partner games to retain existing players, which costs far less than acquiring new ones. Our goal is to incent players to stay longer in a game and monetize more,” said Mulford. “We offer our Partners all the tools to do just that.”
About acQyr eXchange (QX)
acQyr eXchange, developed by Denver-based Targeted Shopping Solutions, Inc, is the first public exchange to create, track, and manage the digital assets (loyalty rewards, earned prizes, etc.) gamers acquire online which then can be redeemed for cash. QX was created to help mobile and online game publishers increase gameplay, improve customer retention, and grow revenue. By allowing gamers to own and exchange all earned rewards from participating games into local currency, the exchange is a unique and powerful platform for developers of all sizes. For further information, visit the company website.
Media Contact
Bill Wilson, CMO
wywilson@acqyrexchange.com
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新闻稿
acQyr eXchange™ Launches Its End-To-End Rewards Platform for Mobile Games with an Innovative Event Sharing Pipeline™ to Capture In-Game Achievements
The QX rewards platform is for mobile game developers and publishers to create and offer retention and monetization rewards and incentives to gamers
I'm still concerned about use of this word. While true, I'm worried that readers will confuse it with, say, Google Play, or Steam, etc. "So, I have to convert (read: big dollars) my games and game servers to this new platform? I like the platform I'm on." I'm not sure plugin does it, but I'm searching for a better word.
I struggle with the nomenclature as well. I hope we can all agree on something as part of this review.
I changed to Offering, but now will it be confused with offers?
No, I don't think there will be any confusion.
We haven't done this before, but what if defined ourselves as a SaaS platform. Everybody knows what that means and we can then refer to ourselves as a service, or software. It might simplify things. Thoughts?
I have referred to us as a SaaS platform in some investor presentations. I assume that is still an 'in use' term that most understand. I still lean to Offering, as that term coverts our SW, processes, value-added features, and overall functionality.
I understand your reasoning, but I don't see that term used in marketing. It makes sense in investor comm, but not so much in B2B software comm. I just suggested SaaS so we could use the term platform, since currently it's not defined and not open to misinterpretation as Mike suggests.
I'm ok with SaaS Platform. Let's finalize and get released through channels we are going to use, to get maximum exposure to publishers and investors.
Sounds good. I'll modify the text for a next review and get it to you before lunch. Right now I have to help Kathy set up a picnic for 20 people in her Newcomers group.
Update is done. I think the initial reference to a SaaS platform makes all the platform references work without being confusing.