At launch, players can dive into an exclusive in-game season starring drag superstar Trixie Mattel, unlocking iconic looks and leveling up through themed fashion challenges. To celebrate, Trixie is also spotlighting the game in her latest Get Ready With Me video—blending drag, glam, and gameplay in true Trixie style.
Designed for both fans of the franchise and mobile game lovers alike, RuPaul’s Drag Race Match Queen offers a fresh spin on match-3 mechanics:
- Build Your Dream Drag Wardrobe with wigs, makeup, outfits, and accessories
- Upgrade Your Looks over time by collecting and evolving fashion pieces
- Complete Daily Challenges and Win Gag-worthy Rewards
- Play Through Queen-Themed Seasons, each inspired by RuPaul and the most iconic personalities from RuPaul’s Drag Race
WHY: RuPaul’s Drag Race Match Queen brings bold self-expression to the match-3 genre, blending addictive gameplay with the fierce fashion and personality fans expect from the world of drag. With a star-powered launch, a unique gameplay approach, and a mission-driven partnership, the game invites players everywhere to match with pride.
In honor of Pride Month, the game is also proud to launch a philanthropic partnership with PFLAG National, the U.S.’s largest organization dedicated to supporting, educating, and advocating for LGBTQ+ people and those who love them. Through THIS special install link, the game (which is free to download and play) will donate $1 per install, up to $25,000, to help fuel PFLAG’s critical work.
While this initiative kicks off during Pride, it marks the start of a broader collaboration across the two partners; additional details will be announced soon.
WHEN: Available in app stores now. Official worldwide launch: June 17, 2025
WHERE: Download on Apple and Google Play HERE
PFLAG National Install to Donate Link: HERE
Trixie Mattel GRWM Video: Can be found on Trixie’s Youtube HERE on June 16
QUOTES: “At World of Wonder, we’re thrilled to expand the RuPaul's Drag Race mobile game universe with Match Queen,” said World of Wonder co-founders Fenton Bailey and Randy Barbato. “This game captures the vibrant spirit of drag, by letting fans match, collect, and slay their way through fierce fashion challenges. We can’t wait for players to unleash their inner drag royalty and werk their way to the top!”
“At ESGG, we’re very excited to partner with World of Wonder once again, to bring RuPaul's Drag Race Match Queen to life,” said Jim Wagner, Chief Product Officer at East Side Games Group. “This game is a celebration of creativity and drag culture, and we can’t wait for fans to join the fun!”
“We are grateful to East Side Games Group and RuPaul’s Drag Race
Match Queen for their Philanthropic Partnership,” said Brian K. Bond (he/him), CEO at PFLAG National. “At a time when so many companies and brands are moving back as partners to LGBTQ+ organizations, they have come in with new support of our mission to create a caring, just, and affirming world for LGBTQ+ people and those who love them. We are excited to partner with them, not just for Pride, but in an ongoing effort—we look forward to our work together!”
CONTACT: media@eastsidegamesgroup.com
ABOUT EAST SIDE GAMES GROUP
East Side Games Group is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio group’s entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: The Office: Somehow We Manage, AEW: Rise to the Top, Star Trek: Lower Decks – The Badgey Directive, Doctor Who: Lost in Time, RuPaul’s Drag Race Superstar and Trailer Park Boys: Grea$y Money.
We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit:
www.eastsidegamesgroup.com and join our online communities on LinkedIn, X, Facebook, and Instagram.
Additional information about the Company continues to be available under its legal name, East Side Games Group Inc., at www.sedar.com.
ABOUT WORLD OF WONDER
World of Wonder (WOW) has reshaped international pop culture, earning 33 Emmys, inspiring two Oscars, creating global network WOW Presents Plus across 190 territories, and bringing drag culture to the world stage via RuPaul’s Drag Race and DragCon. SVOD WOW Presents Plus, the exclusive home to the global Drag Race franchise and hundreds of WOW Original series, saw 35M hours of content watched in 2023 with 77% subscriber growth in the same year. WOW’s pioneering television portfolio includes other smash-hit franchises like Million Dollar Listing. Their film division WOW Docs produces groundbreaking documentaries including Mapplethorpe: Look at the Pictures, Party Monster, and The Eyes of Tammy Faye. WOW also operates YouTube channel WOWPresents, music label World of Wonder Records, the WOW Podcast Network, and year-round international live events. Co-founders Fenton Bailey and Randy Barbato have been profiled in Variety’s Reality TV Impact Report and Hollywood Reporter’s Most Powerful Producers in Unscripted. Honors for their trailblazing work include the IDA Pioneer Award, Realscreen’s Global 100 list, Banff’s Impact Award, and the OUT 100. In 2022, World of Wonder was ranked #2 among film and TV powerhouses in Fast Company’s World’s 50 Most Innovative Companies.
ABOUT FUNKITRON
Founded in 2004 by industry veteran David Walls, Funkitron, Inc. is a leading casual game company specializing in free-to-play mobile games. Funkitron has a track record of creating innovative games like Cascade and Candy Prize, and collaborating with top brands like Scrabble and Slingo. Their latest hit game is Bud Farm Munchie Match, showcasing Funkitron’s continued success in the gaming industry and their expertise in the match 3 genre.
ABOUT PFLAG NATIONAL
PFLAG is an organization of LGBTQ+ people, parents, families, and allies who work together to create an equitable and inclusive world. We are hundreds of thousands of people and hundreds of chapters from coast to coast who are leading with love to support families, educate allies, and advocate for just, equitable, and inclusive legislation and policies. Since our founding in 1973, PFLAG works every day to ensure LGBTQ+ people everywhere are safe, celebrated, empowered and loved. Learn more, find support, donate, and take action at PFLAG.org.