[June 25, 2025] – Make the most of Steam’s hottest season - King of Retail 2 joins the Summer Sale lineup! The acclaimed retail management simulator is now available at a limited-time discount from June 26 to July 10. Don’t miss your chance to build the ultimate retail empire.
Watch the Launch Trailer
FROM HIGH STREET TO HIGH CONCEPT - BUILD MODE IS HERE
The latest update follows the roadmap that King of Retail 2’s developers shared in the days leading up to the title’s first release on Early Access, with more on the way in the coming months. The first major update begins alongside the Steam Summer Sale, introducing a complete overhaul of the game’s store Build Mode.
Completely redesigned from foundation to fixtures, this overhaul grants a greater level of creative freedom. The update adds new drag-and-drop functionality, modular wall systems, and intuitive furniture placement, allowing players to craft stunning stores in minutes. And coming in the next update, players will also be given the ability to create interior rooms & sectioned stores.
Alongside the Build Mode update is a complete UI overhaul, based on community feedback and surveys conducted throughout the projects initial closed Alpha and its Early Access release. The developer has listed King of Retail 2’s EA roadmap on the game’s Steam page, teasing at future updates to come.
Since launching on May 22nd of this year, King of Retail 2 HAS PLAYERS HOOKED, earning praise for:
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Unrivaled Customization: Players love being able to design layouts that reflect their style and goals.
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Living Economy: Navigating real-time supply & demand has a real effect on pricing strategies and customer behavior.
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Human Dynamics: Unique staff personalities, habits, and ambitions that evolve through every shift, meaning you’re managing real employees, not just autonomous drones.
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Diversify and Explore: Players in the community are already creating custom brands, custom stores, and all sorts of original designs that are shared on the project’s community Discord.
"The freedom to design complex stores exactly how I envision them has me completely hooked" – Early Access Player
King of Retail 2 comes on the heels of the first game, with an updated engine in UE5 alongside huge improvements to the systems and interactions that made the first game a hit. “Each release during Early Access will add more features and build out the complex world we envision for King of Retail 2”, says lead developer Daniel Fjordhøj, who regularly posts updates to his community and sources feedback from fans to continually improve the experience.
“Thanks to community feedback, we’re making huge improvements to the UI and to performance. Our fans are passionate and involved in every aspect of making this game a true sequel to the original.”
SUMMER SALE SPECIAL
From June 26 to July 10, build your retail dynasty at a special discount. This promotion coincides with the transformative build mode update, the perfect entry point for new retail tycoons.
Claim Your Throne:
[Steam Store Page] | [Epic Store Page]
Press Assets: [Press Kit Link]
About King of Retail 2
This sequel from Freaking Games expands every aspect of the cult hit original. Craft multi-store empires, master supply chains, and outmaneuver competitors in the world’s deepest retail simulator.
About Freaking Games
Founded in Møn, Denmark, this indie studio blends real retail experience with addictive simulation design. Solo developer Daniel Fjordhøj continues to evolve King of Retail 2 with player-driven updates.
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