July 13, 2021 -- Several leading game companies want to encourage the games industry to do more to address climate change and sustainability. They are announcing PlayCreateGreen -- a community for game studios to share practical, real-world examples of green actions that others in the games industry can be inspired by and join.
PlayCreateGreen is the result of 40+ game companies deciding that climate is the most important issue to address for the industry. Nordisk Games, Embracer Group, Landfall Games, Swedish Games Industry, Massive Entertainment and Advenimus, have taken upon them to contribute to the funds to continue PlayCreateGreen and develop the movement, community and handbook further. Raw Fury, RETO MOTO and Nitro Games have signed up as "ambassadors", donating their time to work on climate action, build the community and share more best-practices.
Anyone in the games industry can join and contribute in some way. The main goal of the community is to have a positive impact on the climate by sharing as many suggestions and actions as possible to help companies who would like to act more sustainably but don’t know where to start.
“Many game studio founders and developers I meet want to take lead and have a positive climate impact - and a lot of game studios already are. Some don’t know where to start and some don’t know where to go next. PlayCreateGreen is a green movement community and handbook that gives everybody the opportunity to get started, be inspired and take action. It’s by and for the game industry. Together one step at a time I believe we can have a positive impact and lead change that will have an even bigger impact down the line.” Sofie Filt Læntver, Director Of Partnerships at Nordisk Games.
The PlayCreateGreen initiative is currently 100% funded by donations that go towards the running costs, with companies contributing in this way listed as ‘supporters’. PlayCreateGreen’s ‘ambassadors’ are individuals who are willing to give time, energy and lots of passion to make PlayCreateGreen a truly useful movement.
“Everyone in the games industry is proud of how the work we do is loved and enjoyed by millions of people every day. The Industry also shares the responsibility to our players, fans, employees, and our environment to think and act in a way that is good for everyone,” said Karin Edner, Corporate Governance & Sustainability Coordinator at Embracer Group. “I hope that by creating a forum for sharing ideas and experiences, we can make a collective difference.”
‘You can work as a CEO, programmer, designer, communication specialist or within HR; your role doesn’t matter. Everyone has something to share and something to learn, and by working together we can make real and long-term change' said Karolina Lundin, CSR & Communications Manager at Massive Entertainment. “We hope PlayCreateGreen can inspire people in our industry to reflect over what they can do to become greener’.
“PlayCreateGreen comes from the industry, not some outside pressure. It is the commitment from the people – developers, management, owners – that is the driving force, said Per Strömbäck, spokesperson for the Swedish Games Industry trade group. “We need to join forces to interact with the world outside our industry, to reduce our carbon emissions and to share our learnings with others. Otherwise, it’s no planet- no games.”
Anyone is welcome to visit PlayCreateGreen, join as a supporter or share their actions and best practices to act more sustainably that could be adopted by others.
About PlayCreateGreen
PlayCreateGreen is a green movement within the games industry. We act on, share, acknowledge, track and celebrate climate action. We seek architects, ambassadors and supporters to join us in creating green improvements within the games industry.
Learn more about the movement and how you can join at www.PlayCreateGreen.org. Get inspired by the latest climate initiatives within the games industry. Become the architect of a games industry-driven movement that takes responsibility.
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Laura Bularca