Buenos Aires, December 15, 2020.- etermax, the international technology company that created global hits such as Trivia Crack and Word Crack, provides a Year in Review of 2020, a year full of challenges that allowed it to achieve great transformations. With a new visual identity that reflects its corporate growth and new records in hiring and expansion, etermax raises the bar for 2021. The company closed the year with the most mobile game launches in the Americas and Spain and with successes in its In-Game advertising and Artificial Intelligence business units.
“Due to the pandemic, this year presented obstacles to all organizations, bringing to light the importance of something that we, at etermax, have been aware of from day one: technology is our ally to move forward, and empowerment of talent is the key. In this complex context, we are proud to have overcome the challenges and achieved our plans for 2020, opening new jobs and hiring new talent as well as adding new offices, areas and technologies that make us stand out in the industry,” indicates Maximo Cavazzani, etermax’s founder and CEO. “We are closing a year of great learning and transformation that motivates us to continue developing and applying more technological and creative solutions in each link of the industry value chain,” he adds.
Gaming, a key to success
According to specialists, the video game market is expected to grow 9% this year, reaching a revenue of USD 160 billion. The mobile segment will reach a value of USD 72 billion and will grow +13% per year until 2023. Aligned with these predictions, etermax’s Gaming unit experienced a growth of up to 120% in daily active users, a 25% increase above the original forecast.
Since 2009, etermax's games division has been developing global casual mobile games, such as Trivia Crack and Word Crack, that entertain, build communities and foster knowledge.
During 2019, the etermax Gaming division worked to streamline development processes and created Genesis, a specific area for the assembly of prototypes. As a result of this strategic business decision, the etermax Gaming unit exceeded its ambitious launch schedule in 2020, becoming the number one company in mobile games presented in 2020 in the American continent and in Spain with 8 new proposals this year: Word Crack Mix 2, Words & Ladders, Word Crack 2, Word Show, Topic Twister, Trivia Cars, Triviatopia Run and Trivia Crack Adventure. In addition, the etermax Gaming division exceeded 800 million downloads worldwide, with more than 150 million annual active users in more than 180 countries.
From powerful businesses to valuable brands: a new corporate identity
Although already established worldwide in the gaming industry, etermax evolved in 2020 as a global technology company, which also develops the potential of advertising in the world of video games with flame by etermax and artificial intelligence applied to business with etermax AI Labs. After 10 years of experience, this growth was represented in a new brand presentation and visual identity system to accompany its growth and global corporate positioning.
More talent, more game changers
Despite the context of the global health crisis, etermax did not stop its growth projection and made various expansion announcements: a new office in Mendoza, the acquisition of Performash to strengthen the AdTech area, and a new Data division that consolidated its area of Business Intelligence. As a result, etermax was able to reach and surpass its historical record of new hires. Today, the more than 170 professionals hired in the year are part of more than 450 programmers, designers, illustrators, animators, sound engineers, data scientists, marketing specialists, among other disciplines, who make up multidisciplinary and dynamic teams that combine technology and creativity to break industry molds.
With the opening of its third office in Argentina in the city of Mendoza, etermax closes the year with five locations worldwide in addition to demonstrating constant growth in Montevideo and Berlin, as well as commercial support in São Paulo and Mexico City.
Considering that 74% of the advertising in apps is dedicated to games and capitalizing on its knowledge in the matter, etermax strengthened its AdTech team during 2020 to continue developing innovative technology for buying and selling digital advertising spaces automatically, dynamically and efficiently. In addition, the company acquired Performash, not only to further develop the industry's potential but also to boost its development and growth in Latin America.
On the other hand, recognizing the value of data as an asset and its importance for making business decisions, the company elevated its Data Analytics area to Management level by appointing a new Chief Data Officer. With this decision, the company seeks to continue strengthening the products of its business units based on the analysis of various variables in the behavior of users, brands and the products it offers.
In-game advertising on the rise
In a year where videogames were established as a great ally for people to stay entertained and connected despite the distance, the flame by etermax team, based in Buenos Aires and with support in São Paulo and Mexico City, doubled the number of advertisers that connect with the gaming value audience, representing more than 1,800 own and third-party titles and working with more than 230 brands in 16 countries.
Artificial Intelligence: relevant conversations
With etermax AI Labs, the company capitalizes on 4 years of experience in successful projects for companies to impact the productivity of organizations and their relationships with people. The business unit already works with more than 50 companies and has developed more than 80 conversational artificial intelligence projects to accompany and promote the digitization of various areas such as banks, retail, mass consumption, energy and agriculture, among others. Currently, etermax AI Labs works with 3 of the 5 leading Argentine private banks in their process of innovation and incorporation of technology.
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About etermax
Founded in 2009 in Argentina, etermax is an international technology company, creator of global brands that connect, entertain and provide business value. Its Gaming division has exceeded 800 million downloads what highlights it as a leader in Latin America in the development of social games with successful IPs such as Trivia Crack, Trivia Crack 2 and Word Crack, among others. The company is also a pioneer in offering In-Game Advertising services in Latin America through an extensive network of more than 1800 titles, both owned and represented. Furthermore, it has incorporated a division of Artificial Intelligence (“A.I”) focused on applying AI in business solutions. With a constantly growing team, etermax has offices in Argentina, Uruguay and Germany, and commercial support in Brazil and Mexico. To learn more, visit www.etermax.com, access to its Media Library to download company assets and take a 360° Tour to discover its offices.
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