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Creators and pros face off in ‘Wicked Wednesdays’ competition
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Loaded vouchers and FC Points dropped into weekly Twitch stream for fans
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Total prizes worth $7,400 across the tournament
FC players can win Loaded vouchers and in-game points following the launch of an exciting new EA Sports FC 26 tournament from FUTBIN.
‘Wicked Wednesdays’ features 16 creators and pros from across Europe, with each round streaming on Twitch up until the grand final on June 3rd.
There will be four $20 Loaded vouchers dropped during the stream every week, plus the chance to win one 100K FC Points prize, worth around $1,000, and three 12K FC Points prizes.
Viewers will be encouraged to take part in challenges and tasks to unlock rewards, with the winners announced live on-stream by the game commentators.
The five-week creator-led tournament is built around major FC and Ultimate Team moments and features a group stage followed by the finals.
Some notable names looking to take home the $2,500 Wicked Wednesdays final prize include Gorilla, Stokes, and Redlac, with all 16 players’ Twitch followings totalling more than 1.3M.
The tournament kicked off last Wednesday, when 65,000 fans tuned in to see Portuguese pro João Afonso take the first round.
As well as high-profile creators and pros, FUTBIN is also hosting open qualifiers on May 12th and May 19th, giving two amateur players the chance to join the competition.
The tournament and voucher drops mark the start of a new partnership between digital game store Loaded and FC database FUTBIN.
As part of the partnership, Loaded will feature across the FUTBIN platform through a native shop experience, weekly podcast integration, creator-led content and community giveaways.
Cormac Moylan, Chief Marketing Officer at Loaded, said: “We’re incredibly excited to mark the start of this new relationship with the launch of Wicked Wednesdays, a new tournament designed to bring the community together while rewarding fans.”
Cormac added: “With a highly engaged audience and a deep connection to football gaming culture, FUTBIN gives Loaded the opportunity to show up in a space that already matters to the players we want to reach.
“The partnership reflects a shared focus on relevance, convenience, and creating better experiences around the games people care about most.”
For FUTBIN, the affiliation with one of the UK’s biggest online game retailers makes it easier than ever before for users to engage with Loaded through native integrations, exclusive promotions and content tailored to the football gaming community.
Christian Sørensen, Director of FUTBIN, said: “It means a lot to us that a top player in the global gaming industry, like Loaded, recognises FUTBIN as a preferred partner. By bringing a fully integrated, locally hosted shop experience directly to our platform, we're removing the friction for FC fans.
“Whether they're scouting players on the app or competing in our Wicked Wednesdays tournaments, users can now power up their squads at the exact moment of inspiration. This is about more than just retail; it's about deepening the connection within our community.”
Fans can tune into Wicked Wednesdays every week at 7pm on the dedicated Twitch channel here: https://www.twitch.tv/wickedwednesday_
ENDS
Notes to Editors
For any media enquiries, please contact: loaded@wearebrazenpr.com
About Loaded
Loaded is a digital game store helping gamers get more gaming for their money, with savings on games, memberships, top-ups, and CD Keys across 15,000+ titles. For more than 10 years, Loaded has helped millions of gamers worldwide through instant game key delivery and competitive pricing, with thousands of 5-star Trustpilot reviews showing why gamers keep coming back. Through prestigious partnerships with Crystal Palace FC and FUTBIN, Loaded continues to expand across gaming, sports, and entertainment culture.
About FUTBIN
FUTBIN is the world’s largest football-gaming community, helping 20M+ monthly players make smarter decisions in EA SPORTS FC Ultimate Team since 2014, combining real-time player price tracking, a comprehensive player database, SBC and squad-building tools, meta insights and market analytics to support fans every day. For brands, publishers and game-adjacent partners, FUTBIN offers premium digital media and performance marketing opportunities across a highly engaged, high-intent audience. We deliver measurable outcomes through privacy-conscious targeting, contextual placements, native integrations, sponsorships and always-on campaigns designed for football gaming, esports and the Ultimate Team economy. In 2022, FUTBIN joined the digital sports media group Better Collective.
Founded in 2004 and headquartered in Copenhagen, Denmark, Better Collective is a leading digital sports media group, dual-listed on the Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK) stock exchanges. The company provides diverse content through videos, podcasts, and expert commentary across popular and niche sports through brands like Action Network, Playmaker HQ, HLTV, and The Nation Network.