Green Man Gaming Partners with Regroup China to Launch and Promote PC Game Bundles in China

Beijing, China – March 17, 2026 – Green Man Gaming, an independent global leader in Distribution, Publishing, and eCommerce in the video game industry, today announced a strategic partnership with Regroup China, a leading digital marketing agency specializing in China market entry and growth strategies. Together, the two companies will promote a range of exclusive PC game bundles tailored specifically for gamers across China.

Through this collaboration, Green Man Gaming will leverage Regroup China’s deep expertise in China’s digital ecosystem—including localized campaigns across major social platforms, performance marketing, influencer engagement, and e-commerce optimization—to expand brand visibility and drive sales of curated PC game bundles for Chinese players.

China represents one of the largest and fastest-growing PC gaming markets in the world. With a highly engaged gaming community and strong demand for premium digital content, the market presents a significant opportunity for international publishers and platforms. This partnership enables Green Man Gaming to further strengthen its presence in the region through culturally tailored marketing strategies and localized content execution.

The promotional campaign will focus on:

• Launching value-driven PC game bundles designed for Chinese gamers

• Localized messaging and creative adapted to Chinese digital platforms such as BiliBili and Douyin

• Strategic collaborations with gaming influencers (KOLs) and communities

• Data-driven media buying and performance optimization

We are kicking off this strategic collaboration with our first localized campaign: the Better Together Co-Op Fun bundle—tailored specifically for Chinese gamers across platforms like Bilibili and Douyin.

“We’re excited to partner with Regroup China to accelerate our growth in China,” said a Ian McGregor CMO - Green Man Gaming. “Their deep understanding of the local digital landscape and proven track record in helping global brands succeed in China makes them an ideal partner as we bring our PC game bundles to a broader audience.”

Regroup China will lead full-funnel digital strategy and execution, ensuring compliance with local platform requirements while maximizing engagement and conversions. The campaign aims to build long-term brand equity for Green Man Gaming while delivering compelling value to China’s vibrant PC gaming community.

“This partnership reflects our commitment to helping global gaming brands succeed in China’s competitive digital market,” said a representative from Regroup China. “By combining Green Man Gaming’s strong portfolio of PC titles with our localized marketing expertise, we are confident in delivering measurable growth and sustainable market expansion.”