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[October 8th 2025]: Shibboleth is a cutting-edge lead generation and inbound marketing agency built for innovative B2B games solutions and service providers - whether those are in the form of third party development studios, art studios, or games B2B software and middleware.
Shibboleth is formed of games marketing veterans, who have been around long enough to see the best - and worst - of the industry: namely, its instability. The mission of Shibboleth is simple: to amplify the reach of innovative B2B solutions & service providers to build a more stable industry for everyone. Shibboleth offers services ranging from B2B marketing strategy, to content marketing, lead generation, games industry fame building and Substack writing - offering a measurable, data-driven approach to an industry in which marketing is all-too-often sheltered behind a shadowy veneer.
Visit Shibboleth’s site below.
Shibboleth launches on the back of its work with veteran viral games designer Alex Mochi - who made headlines with his recent video about the revenue of Rise of Industry - a campaign produced and orchestrated by the agency.
“It’s a surprise to nobody when I say that the games industry is a bit of a mess right now.” Agency Director Aidan McGrath says. “I’ve been around long enough to see that the industry isn’t getting less difficult for developers with maturity.”
“Shibboleth is about harnessing the power of innovative B2B brands, solutions and service providers, and providing them with measurable, data-driven services that they can trust to amplify their voices and give them the attention that they need to grow. These B2B brands are the path to a more stable, mature industry.”
Shibboleth is currently available for free 30-minute consultations and proposals through their site. With this launch, Shibboleth focuses on its commitment to transparent, data-first marketing for the rapidly growing B2B service & solutions market for the games industry.