SEATTLE – May 22, 2025 – PAX West 2025, the West Coast’s most-attended gaming event, unveils the first wave of exhibitors as badges go on sale today at 12 pm PDT. Organizers ReedPop and Penny Arcade open the doors from the Seattle Convention Center this Labor Day Weekend from Friday, Aug. 29, through Monday, Sept. 1, 2025.
Prepare for an expo floor filled to the brim with creative industry titans like Wizards of the Coast, Pearl Abyss (Crimson Desert), Larian Studios, The Behemoth, and more. Check out the offerings from hardware giants like MSI and Alienware, with more companies across video games, tabletop, and hardware joining the lineup in the lead up to the show.
This year’s main stage features presentations with major announcements for fans of digital games and physical tabletop experiences alike. Take part in the many panels hosted by industry professionals and enthusiasts discussing a wide array of industry topics.
Explore four days of varied experiences from live gaming tournaments to comedic competitions with popular streamers and content creators. Get together with the community in freeplay areas for all kinds of gaming in the place where PAX started.
“I know that the ‘PAX Prime’ Nomenclature can be controversial,” said Jerry Holkins, founder of PAX, Penny Arcade, and Child’s Play. “But this time, I think we’ve got a choice cut.”
PAX West badges go on sale today at 12 pm PDT for $255 for a 4-day badge, $70 for a single-day Saturday badge, $68.50 for single-day badges for Friday or Sunday, $66.00 for a single-day Monday badge, and BYOC (Bring Your Own Computer) badges at $50.
Media and content creators interested in covering the event can apply for badges here. The content submission form for panels and workshops opens Friday, May 23 and closes Friday, June 20, at 5:00pm PDT.
For travel info, event schedules, FAQs, and more, check out the PAX West website, and follow PAX on Instagram, Bluesky, YouTube, Facebook, Twitch, and Twitter.
About PAX
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world's leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop-focused show, held in Philadelphia.
About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading event organizers. Launched in 2006, the group has become the number one producer of pop culture events globally and a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America, Europe and Asia, including New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), MagicCon, and more. In addition to organizing and managing events, ReedPop owns and operates the pop culture news site, Popverse, which is the exclusive home for livestreams from all of ReedPop's major comic cons. The staff at ReedPop are a fan-based group of professionals uniquely qualified to build and serve the communities with whom they share a common passion.
About Penny Arcade
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.
Media Contacts
Veronica Stodolnik / Carter Dotson / Brigitte Gautreaux
Stride PR for ReedPop
veronica@stridepr.com / carter@stridepr.com / brigitte@stridepr.com