Nicosia, Cyprus (August 14, 2025) | Owlcat Games, in partnership with Emotion Spark Studio, is proud to announce a global collaboration with Movember, the leading men’s health charity, on the upcoming narrative RPG Rue Valley. This partnership aims to showcase how the immersive power of gaming can be used to explore mental health in new and meaningful ways.
“We’re extremely proud to be working with the Movember team,” said Marko Smiljanić, Creative Director at Emotion Spark Studio. “Our partnership helps us convey the importance of mental wellbeing responsibly, drawing on their expertise to ensure these stories feel authentic.”
"We are committed to meeting young men where they are at and working with them and their communities in innovative ways to improve mental health," said Tom Mulvaney, Movember's Australasian Director of Young Men's Health and psychologist. "This partnership reflects a great opportunity to meet at the nexus of mental health and gaming to improve the coping skills of young men, supporting them to navigate life's stressors both in and out of the game."
The collaboration leverages the strengths of both partners: Emotion Spark’s creative vision as the game’s developer, and Movember’s leadership in men’s health. Together, they aim to spark important conversations and normalize therapy, connection, and emotional wellbeing — especially among young men facing pressures in today’s shifting world.
Key themes of the collaboration include:
- Meeting Players Where They Are: Using gaming as a familiar non‑clinical space, Rue Valley provides a natural approach to promote mental wellbeing.
- Gaming as Connection and Healing: Through the dynamic narrative and compelling characters, players are encouraged to reflect and engage in meaningful conversations.
- Normalizing Therapy: Rue Valley’s thoughtful approach to storytelling helps players explore what therapy can feel like in a safe, immersive way.
Globally, on average, one man dies by suicide every minute of every day. Movember and the Rue Valley team believe that platforms like gaming provide safe environments for people to explore their mental health struggles, helping break isolation and inspiring people to seek support.
About Rue Valley
Rue Valley is a deeply personal narrative game about a man’s journey of self-discovery and resilience on his quest to break free from a mysterious time loop. Each day feels like an uphill battle against the shadows of your own mind. Along the way, you will encounter a captivating ensemble of characters, each wrestling with their own emotional complexities and revealing hidden depths as you get to know them.
Rue Valley will launch on PC, PlayStation 5, Xbox Series X|S, and Nintendo Switch.
A complete press kit, with key art, screenshots, trailers, and more can be found here: https://uberstrategist.link/Rue-Valley-Press-Kit.
About Movember
Movember is the leading global charity changing the face of men’s health. Since 2003, Movember has funded more than 1,300 projects around the world focused on mental health and suicide prevention, prostate cancer, and testicular cancer. Known for its annual moustache‑growing campaign every November, Movember works year‑round to help men live healthier and longer lives. To learn more, visit movember.com.
About Emotion Spark Studio
Emotion Spark Studio was founded in January 2020 in Belgrade, Serbia. It’s comprised of people with years of experience in the gaming industry, including project design, development, management, and delivery.
About Owlcat Games
Owlcat Games is a developer and publisher with a passion for RPGs and narrative-driven games. From our beginnings as a small group of games industry veterans obsessed with the idea of making our dream games a reality, we have grown into a truly international company, with our headquarters in Cyprus and more than 450 employees spread across offices in various countries. We are continuing to expand and take on new hires from around the world, and we also get together every week to play tabletop games in the office and on Roll20 online.
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PRESS CONTACT
Tabitha Beidleman, Sean Walsh, and James Di Pinto
UberStrategist Inc.
pr@uberstrategist.com
1-646-844-8388