HILVERSUM, NETHERLANDS, August 13, 2025 -- Make-A-Wish® International, the world’s leading wish-granting organization, has announced the launch of its Infinite Wishes Initiative, a global programme aimed at uniting the video games industry to help grant life-changing wishes for children living with critical illnesses.
Launched in response to a dramatic rise in gaming-related wishes – ranging from building custom PCs to meeting developers or creating custom skins – Infinite Wishes provides a flexible, inclusive framework for the industry to make a meaningful impact, no matter an organization’s size or budget. With tiered partnership levels and non-financial participation options, companies can get involved in ways that align with their goals and resources.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented:
“Infinite Wishes is about creating pathways for the games industry to do great things, whether that’s funding wishes, hosting a livestream, or simply sparking a new idea for impact. We know how passionate and talented this community is. This initiative is about giving teams a purpose-driven outlet to rally around – one that lifts spirits, sparks creativity, and changes lives.”
To help shape and guide the programme, Make-A-Wish International has assembled a Games Industry Advisory Committee made up of leaders and experts across the sector. Going into its second year, the committee includes representatives from Square Enix, Bethesda, Bandai Namco Entertainment, Raccoon Logic, 2K, Deviant Legal, Modoyo, Stream for a Cause, and Dames4Games.
Wouter Van Vugt, EMEA Communications & Community Engagement Senior Director at Bandai Namco Entertainment Europe and Chair of the Make-A-Wish Games Industry Advisory Committee, added:
“There’s never been a better time for the games industry to show its heart. Through Infinite Wishes, our industry has the opportunity to channel our collective goodwill and reach into something that delivers lasting, real-world impact for children who need it most. The opportunity to help fulfil a child's wish is one of the most powerful things we can offer.”
Since 1980, Make-A-Wish has granted over 615,000 wishes globally. In 2024 alone, the international network granted more than 16,000 wishes, with gaming playing a growing role in the wish journey of many children. The Infinite Wishes initiative reflects Make-A-Wish International’s commitment to expanding its impact through new and innovative partnerships with the gaming community.
Inaugural members of the Infinite Wishes Initiative include Raptor PR and PlaySafe ID. To learn more or join the Infinite Wishes Initiative, visit https://worldwish.org/infinite-wishes/.
- Ends -
For further information:
Raptor PR
Emma Weeks
emma@raptorpr.com+44(0) 7985 320 179
About Make-A-Wish
Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in 1980, Make-A-Wish is the world’s leading children’s wish-granting organization, having granted more than 615,000 wishes in nearly 50 countries and territories worldwide. Every 25 seconds, a child is diagnosed with a critical illness and becomes eligible for a wish. Wish experiences can restore the childhood stolen by a critical illness diagnosis and improve physical, psychological, and emotional well-being. Together with generous donors, supporters, staff, and more than 27,000 volunteers around the globe, Make-A-Wish brings the power of a wish-come-true to children and their families when they need it most. For more information about Make-A-Wish International, visit worldwish.org.