Nottingham – 25th August 2021 – Former Jagex, Zynga and NaturalMotion star to lead talent acquisition drive as Lockwood Publishing and Avakin Life look to become gaming’s biggest mobile metaverse creators.
With over 14 years of games industry, in-house recruitment experience, Peter Lovell has transformed some the UK games industry’s most renowned studios. He joins Lockwood Publishing after a landmark year for the developer, during which its globally loved 3D social app, Avakin Life, attracted its 200 millionth registered user and won a third TIGA Game of the Year award in-a-row.
“I’m blown away by the vision, ambitions and talent of this amazing company, and by the passion of its leaders and their values,” said Peter Lovell. “I’m truly excited to be joining at this important juncture as we supercharge Lockwood Publishing to the next level and beyond.”
Commenting on the stellar new addition to Lockwood Publishing, CEO, Halli Bjornsson, said: “We’re excited to bring Peter on board to grow our global top talent outreach and acquisitions, as we build Avakin further as an award-winning mobile metaverse. His energy and proven track record in the games industry is a great asset for Lockwood.”
“Lockwood has had phenomenal growth over the last few years with Avakin Life and we still have a long way to go to create an immersive virtual world for our users,” added Lockwood Publishing’s Studios Director, Karl Hilton. “Peter will continue to handpick the high-performance teams that can deliver the Avakin Life experience to millions more users across the globe.”
With more than 2,000,000 downloads each month and 70,000,000 chat messages sent every day, Avakin Life was recently highlighted as “pioneering the mobile metaverse space” in Newzoo’s games industry report “Intro to the Metaverse”. It embraces a new normal where everyone is free to be anyone in the digital world, and Lockwood Publishing calls on a global workforce to design that vision, with offices in Nottingham and Newcastle in the UK, as well as in Lisbon, Portugal and Vilnius, Lithuania.
About Avakin Life
Avakin Life is a social 3D avatar based metaverse for mobile launched in 2013. Its global community consists of over 200 million downloads and 1.3 million daily active users, who design their avatars using more than 30,000 virtual items and accessories, including real world brands. In Avakin Life, players become avatars that explore, create and meet others in a rich and ever-changing virtual world.
About Lockwood Publishing
Founded in 2009, Lockwood Publishing is a leading independent UK company that specialises in developing virtual worlds for console and mobile platforms. The award-winning team is headquartered in Nottingham with further studios in Newcastle, Lisbon and Vilnius.
For more information on Avakin Life:
www.avakin.com