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HyperX launches fan appreciation and community event Loot Drop III

London – 16th March 2023 – HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the start of its Loot Drop III campaign, a global fan appreciation and community event, scheduled to run from the 13th to the 26th of March. This marks the third consecutive Loot Drop campaign from HyperX, focusing on elevating the gaming community and giving back to HyperX fans.  

This global campaign will celebrate fans through social channel activities, influencer streams and media, featuring exclusive giveaways and the opportunity to win different HyperX products across multiple platforms, community appreciation events and product launches.  

“At HyperX, we are always looking at new, unique ways to engage and interact with HyperX fans and celebrate them,” said Chloe Lara, Head of International Marketing & Global Communications at HyperX.  

“Back for the third year, HyperX Loot Drop III appears a little different this time around, but the two-week campaign is still driven by efforts to demonstrate our customer appreciation and bring the gaming community together through exclusive HyperX product drops and activities.”  

HyperX EMEA influencers will participate in live streams throughout Loot Drop III, they will offer special limited-time discount codes and one-of-a-kind custom headsets, meaning fans will need to pay close attention to their streams throughout the campaign. Across HyperX EMEA social media, fans will be encouraged to share their gaming setups as well as also having the chance to win HyperX gear.  

For more information related to HyperX Loot Drop III, please check influencer and local social media channels, as well as different media, or the Loot Drop III page

About HyperX  
For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognised for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, streamers, and influencers. Visit www.hyperx.com.   

About HP  
HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com.  

HyperX can be found on:   
YouTube: http://www.youtube.com/hyperx  
Facebook: http://www.facebook.com/hyperxcommunity  
Twitter:    http://twitter.com/hyperx  
Instagram:  https://www.instagram.com/hyperxuk/  
LinkedIn: https://www.linkedin.com/company/hyperx  

Media Relations:  
TEAM LEWIS 
HyperX@teamlewis.com  
 
Julianne Power
Senior Account Executive

LEWIS 
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