Malaysia, 15 May 2021 - EVOS Esports, the leading esports organization in Southeast Asia, has announced a collaboration with global sports apparel, PUMA. The collaboration includes an exclusive co-branded EVOS Esports PUMA tracksuit and the first-ever unique activation by bundling both virtual and physical items together.
EVOS Esports’ professional esports athletes and gaming talents based in Malaysia will be decked out in the co-branded tracksuit and lifestyle clothing range.
Furthermore, EVOS Esports will be rolling out upcoming promotional campaigns and cross-collaboration initiatives, giving exposure to the PUMA brand targeting the esports audience, with exciting fan engagement activations to be executed in stages, including an exclusive in-app banner inside the Mobile Legends: Bang Bang game itself.
Fans who purchase the co-branded tracksuit will be given a special code to redeem an exclusive in-game virtual item, consisting of the EVOS Battle Emote in Mobile Legends: Bang Bang. The EVOS Battle Emote is specially produced by Moonton, the game developer and publisher of Mobile Legends: Bang Bang.
Steven Tan, Country Manager of PUMA Malaysia said, “We are thrilled to work with EVOS Esports on this product partnership. Working with EVOS Esports is a great way of how regional PUMA teams can engage with esports and gaming meaningfully on a local level. Through this product partnership with EVOS Esports, we believe that PUMA will continue to lead the way in popularizing the growth of this industry.”
Ivan Yeo, Co-Founder and Chief Executive Officer of EVOS Esports added, “We’re excited to collaborate with a global brand like PUMA, who truly understands the value in connecting with the younger generation via esports. We look forward to a meaningful collaboration together and deepening the brand love and creating greater awareness on PUMA with the discerning esports audience.”
Watch announcement video: http://bit.ly/EVOSxPUMA
About EVOS Esports
EVOS Esports is the leading esports organization in Southeast Asia; winning world championship titles; Mobile Legends: Bang Bang World Championship (M1) 2019 and Free Fire World Cup 2019.
EVOS Esports has raised a total of US$16.4M in Series A and B investment rounds to-date from Insignia Ventures Partners, Korea Investment Partners, Mirae Asset Ventures, Woowa Brothers, Indogen Capital, several family offices across Southeast Asia and Japan, a group of angel investors from Indonesian conglomerates; and the top-level management of a leading eCommerce player in China.
EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia.
EVOS Esports was founded in 2017, housing competitive esports teams across six game titles. The 100-over employee company operates in four countries and three teams from EVOS represented Singapore and Indonesia in the SEA Games 2019.
Additionally, EVOS Esports provides talents with streaming contracts, brand endorsement deals, content programming, creator collaborations, digital rights management, monetization, offline event opportunities, manage their social media channels and content creation.
EVOS Esports has worked with more than 40 brands to date such as PUMA, Visa, Yamaha, Axe (men’s grooming), Lazada (ecommerce arm of Alibaba Group), Axis (telecommunications), Pop Mie (instant noodles), Sukro, Top Coffee and J&T Express (logistics).
EVOS Esports site: https://www.evos.gg
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Regional Head of Marketing and PR
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany. www.about.puma.com