MARCH 6, 2026, – WINGS is thrilled to announce the return of its Women’s Day Sale event. To celebrate International Women’s Day and Women’s History Month, the Women’s Day Sale event focuses on elevating games from teams led by women and other gender-marginalised developers.
Now in its 4th edition, the Women’s Day Sale kicks off at 10AM PT on March 6th and will run through till March 15th, giving players plenty of time to discover new titles, explore great demos and nab discounts from some of the world's leading developers. This year's edition includes hundreds of games and new demos across all genres, including fan favourites, hidden gems, and upcoming hits.
Players can nab massive discounts on recent indie hits and award winners like Sticky Business (50% off), Overcooked! 2 (75% off), DREDGE (50% off), and SIGNALIS (30% off). Play captivating demos for recent releases like Don’t Stop, Girlypop, a Y2K arena movement shooter. Settle in to manage a game studio making the world’s greatest MMORPG in upcoming Let's Build a Dungeon, or join Moomintroll himself on a charming but cold winter journey in the demo for Moomintroll: Winter’s Warmth.
The sale has grown exponentially since the first in 2022 with over triple the amount of participating games in 2026. The latest GDC State of Industry Survey shows women and gender marginalized developers making up 33% of the games industry, up from 25% in 2022. Women gamers also make up 45% of players according to the latest player data around the world - with a recent study showing they are now the majority in Australia at 51%.
“So many of the bestselling, most critically acclaimed games in the world are being made by teams led by women and gender marginalized developers, and that detail isn’t always known.” says Astrid Refstrup, CEO of WINGS. “The Women’s Day Event on Steam makes sure the hard work of these developers is celebrated and recognised, showcasing the incredible variety of genre, themes, innovation, and originality they’ve dedicated themselves to creating for players all around the globe.”
Additional celebrations are happening alongside the sale, with the Dames 4 Games Spring Showcase running on March 6th at 11AM PT, a curated digital event highlighting new demos, trailers, developer spotlights, and behind-the-scenes conversations that celebrate talent shaping gaming today, with a pre-show hosted by Women Led Games.
The 2026 Women’s Day Sale runs on Steam March 6th to March 15th, 2026 at https://store.steampowered.com/sale/womensdaysale2026
You can see more about the Women’s Day Sale at www.womensdaysale.carrd.co.
Press Kit:Women's Day Sale - Press kit
For questions around the Women’s Day Sale, contact: WomensDay@wingsfund.me
For press enquiries, contact: press@wingsfund.me
For more information on Dames4Games or the showcase, contact: info@dames4games.com
About WINGS Interactive:
WINGS is an investment fund focused on indie games by teams in which women and gender marginalised developers have key positions. Our investment decisions are driven by a selection committee of women game developers. We focus on high potential games that will be successful on the market. To apply visit wingsfund.me, and explore the roster of WINGS funded games at wingsfund.me/games.
Press Kit (WINGS): WINGS Logos and Icons 2023
About Dames4Games:
Dames 4 Games is a femme-led nonprofit organization dedicated to building partnerships, programs, and showcases that uplift and celebrate women and femme-identifying people across the games and tech space. Through curated showcases, community-driven programming, and creator spotlights, we amplify the voices and work of those shaping games and technology today while creating space for the next generation to connect, grow, and drive meaningful change.
About Women Led Games:
Women-Led Games brings recognition to the hard-working women in the games industry. They aim to highlight all the amazing things women do in games and support their efforts to create a more equitable games industry. Women don’t need to ask for a seat at the table: we’re creating the spaces we want to see.