SEATTLE – July 24, 2025 – PAX West 2025 co-show organizers ReedPop and Penny Arcade today reveal the 200-plus exhibitor list for the West Coast’s most-attended gaming event, with a show floor including Nintendo, Bandai Namco, Capcom, and more. Badges are still available for the show this Labor Day Weekend from Friday, Aug. 29, through Monday, Sept. 1, 2025.
Check out the latest and greatest from gaming’s movers and shakers, with Gearbox, Escape From Tarkov, and Arc System Works joining the aforementioned Nintendo, Square Enix, and Capcom as part of the 200-plus companies exhibiting at the show. These freshly revealed names join previously announced studios Wizards of the Coast, Pearl Abyss (Crimson Desert), Larian Studios, and The Behemoth.
Familiar faces and fan favorites Ysbryd Games, Limited Run Games, and System Era return to show off their next great titles. Analog and tabletop gaming enjoyers can peruse the offerings from Dice Throne, Chooseco (Choose Your Own Adventure), and Cephalofair (Gloomhaven).
Play the next indie smash hit in the PAX Rising Showcase, go hands-on at the dozens of hardware exhibitors, and pick up merch and retro titles from countless vendors. PAX Arena features four days across the spectrum of competitive action, from the show-opening hijinks of Stream Stars to cash prizes on the line at Almost Pro.
PAX West will feature an exciting schedule of events, with a full list of guests, panels, and concerts to be revealed in the coming weeks.
“With a roster this stacked, it calls to mind an ancient name - a name of power,” said Jerry Holkins, co-founder of PAX, Penny Arcade, and Child’s Play. “PAX Prime has returned.”
PAX West badges are currently available for $255 for a 4-day badge, $70 for a single-day Saturday badge, $68.50 for single-day badges for Friday or Sunday, and $66 for a single-day Monday badge. BYOC (Bring Your Own Computer) badges are $50.
Media and creators interested in attending can apply here before next week’s deadline of Thursday, July 31 at 11:59 PM PDT.
For travel info, event schedules, FAQs, and more, check out the PAX West website, and follow PAX on Instagram, Bluesky, YouTube, Facebook, Twitch, and Twitter.
Assets
Official PAX Press Kit
About PAX
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world's leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop-focused show, held in Philadelphia.
About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading event organizers. Launched in 2006, the group has become the number one producer of pop culture events globally and a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America, Europe and Asia, including New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), MagicCon, and more. In addition to organizing and managing events, ReedPop owns and operates the pop culture news site, Popverse, which is the exclusive home for livestreams from all of ReedPop's major comic cons. The staff at ReedPop are a fan-based group of professionals uniquely qualified to build and serve the communities with whom they share a common passion.
About Penny Arcade
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.