23rd June 2021, London, United Kingdom: Global gaming brand MY.GAMES is delighted to announce that it is extending its mental health awareness initiative through a new partnership beginning today with Safe In Our World, the video games mental health charity. After the charity’s successful fundraising drive Safer Together, during May’s Mental Health Awareness month, MY.GAMES was keen to pitch in to help the charity with its long-term objective; eliminating the stigma surrounding mental health to make it a natural topic of discussion and to promote the dialogue surrounding mental health so people are not afraid to reach out for help if they need to.
Starting today, MY.GAMES is running a global advertising campaign across its mobile titles to create awareness for the charity and help gamers and game developers around the world access important mental health resources.
Leo Zullo, Chair and Trustee of Safe In Our World commented: “The video games industry creates worlds for huge numbers of vulnerable people, and it is our duty to help and support them. We can reach them and share this message if we work together; and together, we can actually make a difference. Safe In Our World is the first step in these efforts, and we’re delighted with the response within the industry and from our partners, such as MY.GAMES, and individuals who are joining this initiative.”
Elena Grigoryan, CMO at MY.GAMES added: “Mental Health awareness is an important part of the MY.GAMES strategy for creating a safe and comfortable environment for everyone who loves games within our communities. We are glad to be supporting Safe In Our World's activities and the important work the charity is doing. We want to help in any way we can to contribute to strengthening the knowledge around the subject of mental health and work together to open a dialogue around these topics - creating a safe space for people to reach out.”
Working hand in hand with companies promoting the conversation around mental health has been part of MY.GAMES mission for several years, particularly amid the global pandemic. This has included a study with the IDGA and Fair Play Alliance conducted in 2020 assessing how aware gamers are about mental health, and how often they experience problems related to it. After the success of this initiative, MY.GAMES will also be facilitating a new anonymous research survey beginning in July to help Safe In Our World gather important information and data to help with their mission. Other aspects of the partnership will be announced soon.
CEO of Safe in our World, Dr. Gina Jackson OBE concluded by saying: “The main goal of Safe In Our World is to create and foster worldwide mental health awareness within the video game industry and beyond; to eliminate the stigma surrounding mental health, to make it a natural topic of discussion, and to promote the dialogue surrounding mental health so people are not afraid to reach out for help if they need it. We feel that partnerships like these will be a step towards achieving this goal for the people within our games communities.”
Notes to editors:
Stefano Petrullo – Renaissance PR
+44 (0) 7828 692 315
Sophie Carter – Renaissance PR
+44 (0) 7810 848 320
Emily Britt – Renaissance PR
+44 (0) 7530 081 191
About Safe In Our World
Safe In Our World is a registered charity in England and Wales no. 1183344. A team of seasoned gaming veterans passionate about mental health brainstormed for over two years over ways they could make a difference. Launched on World Mental Health Day on October 10th, 2019, its aims are to raise awareness of mental health issues within the video games industry, and to provide resources, signpost help, and to drive change for everyone connected with the industry, for developers, publishers and service provides, to content creators and players. Its initial mission is to create an online destination where people can seek help, gain access to resources and information, and discover stories from real people within and surrounding the games industry, with more detailed policies available via the website. Safe In Our World is a worldwide hub accessible for anyone in need.
MY.GAMES is a global gaming brand (part of Mail.ru Group) and a leading online entertainment company. MY.GAMES comprises 11 regional offices in Russia, Europe and the US, over 1,800 staff, and 13 development studios. MY.GAMES creates titles for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more.