SAN FRANCISCO, July 8, 2026 — Miniboss Solutions, the trusted embedded publishing leadership team for game companies including Smilegate and VOID Interactive, today announced the formation of its advisory board and the appointment of two inaugural members, each experts in their respective areas of the gaming industry: Sarah Anderson and Yoshio Osaki.
The role of the advisory board will be to provide the Miniboss team with high-level and strategic counsel as the team operates in the trenches with its publishing partners to deliver AAA-caliber publishing strategy and execution. The board will also play a key role in shaping the growth of Miniboss Solutions as a company to further provide the highest level of insight/execution as a leader in the games industry.
“Miniboss Solutions at its core is committed to providing AAA-caliber publishing for every game launch,” said Adam Krause, founder and managing partner of Miniboss Solutions. “The Advisory Board will strengthen our position as pioneers and experts in the embedded publishing industry, and will allow us to provide our partners with even deeper expertise with the games’ industry’s brightest minds.”
Sarah Anderson
Sarah Anderson is a proven, global marketing leader having spent more than 30 years leading growth initiatives and building brands and communities in interactive entertainment and digital streaming. She’s credited on over 150 games and recognized for her leadership and innovative approaches from her roles as Chief Marketer at Amazon Games, Chief Marketing Officer at the video streaming service Kanopy, and a founding team member of 2K Games where Sarah was the Senior Vice President of Global Marketing for over a decade, building some of video games’ most successful franchises.
"I'm excited to bring my expertise to support the extremely talented and seasoned team at Miniboss as they provide a full suite of embedded publishing services across their partners’ portfolios. Every studio deserves an experienced team to support their go-to-market game launches and commercial strategy." - Sarah Anderson
Yoshio Osaki
As President/CEO of IDG – a leading research, consulting and analytics firm in the games industry – Yoshio Osaki has been a trusted advisor, investor, and thought leader in the gaming space for over 20 years. IDG has been named an Inc. 5000 company and its client roster includes leading game companies, leading investment firms, key retailers, and fast-growing startups, with over 300 clients across 60 countries. Yoshio graduated from Stanford University and has been a featured analyst in a Harvard Business School Case Study on Take-Two Interactive.
“In the modern games industry where publishing a successful hit has never been tougher and the stakes have never been higher, timing, strategy, and team execution are critical. Miniboss Solutions were among the first to establish a successful embedded publishing model steered by research and data. As an advisor, I look forward to helping them advance this holistic methodology as the market continues to evolve, giving studios the best chance of success.” - Yoshio Osaki
The formation of Miniboss’ Advisory Board arrives at a pivotal moment. An increasing number of games enter the market each year and competition for attention keeps rising. It is crucial for companies to establish the right strategy with a proven team in order to succeed. The Advisory Board brings proven games marketing and commercial expertise to the table, helping Miniboss expand its services and giving partner studios a real edge in an increasingly crowded market.
About Miniboss Solutions
Miniboss Solutions is an embedded leadership firm providing high-level games publishing expertise to game studios and publishers. Founded in 2023 by gaming veterans Adam Krause and TJ Consunji, Miniboss Solutions brings together nearly five decades of collective experience and is credited on over 150 titles across PlayStation, Microsoft Xbox, Electronic Arts, Take-Two Interactive, Capcom, Ubisoft, Krafton and more. Miniboss embeds inside partner studios as an extension of their internal team, delivering AAA-caliber publishing strategy across all gaming genres and platforms. Learn more at https://www.miniboss.solutions/.
Media Contact:
Angella Austin
Miniboss Solutions