North America, July 7 2025 – Garena Online Private Limited (https://www.garena.sg/) and KADOKAWA CORPORATION (https://group.kadokawa.co.jp/global/) have revealed the first look at the anime adaptation of Garena Free Fire, a popular mobile game developed and published by Garena.
Both the teaser visual and trailer showcase the dynamic movement of Kelly, one of Garena Free Fire’s most iconic characters and the central protagonist of the anime adaptation. In this thrilling prologue, the trailer viewers follow Kelly as she and her allies uncover a hidden conspiracy lurking beneath the surface of a seemingly peaceful universe.
Key members of the production team have also been announced. The series will be directed by Ken Takahashi, renowned for his work as Animation Director on Ragna Crimson and Fate/Kaleid Liner Prisma Illya. Production will be handled by studio CANDY BOX, the studio behind Blue Archive The Animation and Azur Lane Bisoku: Zenshin!.
The music will be produced by Sus4 Inc, acclaimed for their work on Ragna Crimson and Jackie Chan & Clair’s Peace of the World. The trailer features the anime’s theme song, which thoughtfully reimagines a signature melody from Garena Free Fire. This familiar tune amplifies the high-octanic action sequences and strikes a chord among fans of the battle royale game.
Trailer (EN): https://www.youtube.com/watch?v=ju6Q_CoGRp4
Trailer (ES): https://www.youtube.com/watch?v=LDifUezVNCY
The Garena Free Fire anime adaptation is being produced by a Japanese anime production studio with KADOKAWA QINGYU — KADOKAWA's overseas branch — as its production manager. The completed animation will be broadcast and streamed worldwide.
Stay tuned to the official Free Fire channels for exciting updates:
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Website: https://ff.garena.com/en/
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YouTube: https://www.youtube.com/@GarenaFreeFireNorthAmerica
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Facebook (EN): https://www.facebook.com/freefirenaofficialen/
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Facebook (ES): https://www.facebook.com/FreeFireUSOfficial/
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Instagram (EN): https://www.instagram.com/freefirenaofficial_en/
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Instagram (ES): https://www.instagram.com/freefireusofficial/
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TikTok (EN): https://www.tiktok.com/@freefirenaofficial_en
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TikTok (ES): https://www.tiktok.com/@freefireusofficial
Free Fire can be downloaded on both the App Store and Google Play.
About Garena
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, is the most downloaded mobile game in its genre for six consecutive years, according to Sensor Tower App Performance Insights. The title was also the world’s most downloaded mobile game in 2019, 2021, and again in 2023 and 2024.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, Monee. Sea’s mission is to better the lives of consumers and small businesses with technology.
About KADOKAWA CORPORATION
KADOKAWA CORPORATION develops a wide range of entertainment, including publications, videos, games, Web services, education, and operating IP experiential facilities such as TOKOROZAWA SAKURA TOWN. By utilizing technology, KADOKAWA CORPORATION implements a global media mix strategy, focusing on stable Intellectual Property (IP) creation and delivering it to the world in a variety of forms.
KADOKAWA Official Website: https://www.kadokawa.co.jp/