Going All Zen Mode: Celebrating 25 Years of Pinball Classics and New Horizons 

Budapest, Hungary / Vienna, Austria - October 7th, 2025: Today, THQ Nordic has two ICYMI ("in case you missed it") announcements to share: first, that the renowned Zen Studios are now part of THQ Nordic’s roster of talented and passionate development studios, bringing two and a half decades of experience to the table. And second — well, happy 25th birthday, Zen Studios!

For a quarter of a century, Zen Studios has been at the forefront of interactive entertainment, crafting experiences that merge creativity, innovation, and pure fun. From redefining digital pinball to pioneering new forms of interactive storytelling, Zen Studios has built a legacy that resonates with fans worldwide, collaborating with fantastic brands like Star Wars, Marvel, NBCU, the Monsterverse, and many more. This year, Zen Studios proudly celebrates its 25th anniversary — a milestone that reflects not only its history but also an unwavering commitment to the future of play.

As part of the celebration, a new trailer showcases some of the most beloved games Zen Studios has released over the years.

25 Years of Gaming with Zen Studios

Over the past 25 years, Zen Studios has consistently pushed the gaming industry forward with first-of-their-kind innovations. At a time when the pinball genre was fading, Zen kept the silver ball alive by transforming it into a digital-first experience, making the game accessible to players around the world. With the first iteration of Pinball FX in 2007, Zen pioneered the idea of a free-to-play pinball platform, introducing in-app purchases and downloadable tables long before they became standard in the industry. The studio also embraced mobile gaming early, ensuring that a high-quality pinball experience could reach players on every screen — console, PC, or handheld device. (Who knows? Refrigerators could be the future of gaming!)

These innovations not only preserved the timeless magic of pinball but also redefined how players discover, collect, and engage with their favorite games in the modern era.

About THQ Nordic
Our official boiler plate can be found on our website: THQ Nordic Website

About ZenStudios:
More information about Zen Studios is available on the official website.