Stockholm, Sweden, 21 August 2026 - Wehype has partnered with Twitch to bring additional gaming sponsorship opportunities directly into the Twitch Sponsorship Dashboard.
The integration allows eligible creators to discover Wehype sponsorship opportunities directly within Twitch. From there, creators can opt into campaigns, access campaign briefs and complete the activation through the Wehype platform.
The partnership launches as Twitch expands sponsorship access to Affiliates globally. Twitch says the expansion follows strong demand demonstrated through recent Minecraft sponsorship campaigns, where more than half of participating paid streamers were Affiliates.
For game publishers, the integration creates a more scalable way to reach nano and micro creators, a segment that has historically required significant manual outreach and campaign administration.
An EA sponsorship campaign for Battlefield 6 is already live through Wehype as part of the rollout, providing an immediate example of how publishers can use the integration to connect with Twitch creators at scale.
“The Minecraft campaigns have already demonstrated the role Affiliate creators can play in paid sponsorship programmes. What this integration changes is how efficiently publishers can connect with those creators, while making relevant opportunities much easier for creators to discover and access.”
Robin Åström, CEO and Co-Founder, Wehype
The partnership represents a significant milestone in Wehype’s relationship with the Twitch ecosystem. In 2016, Wehype began integrating with the Twitch API to run some of its earliest creator campaigns. Ten years later, Wehype campaign opportunities can now be discovered directly inside Twitch itself.
Philip Hübner, Chief Commercial Officer at Wehype and a former Twitch employee, believes the expansion can be particularly meaningful for creators earlier in their careers.
“For smaller streamers, sponsorship opportunities can make a real difference in turning streaming from a passion into something sustainable. These creators have historically had fewer opportunities to work with brands, and bringing those opportunities directly into Twitch can remove a lot of that friction.”
Philip Hübner, Chief Commercial Officer, Wehype
Twitch announced on 20 August that sponsorship opportunities are expanding to Affiliates globally. Affiliates who meet campaign criteria and complete Twitch’s Creator Sponsorship Certification can now become eligible for sponsorship opportunities through the platform.
As part of the announcement, Twitch also confirmed its partnership with Wehype to bring additional third-party sponsorship opportunities directly into the Sponsorship Dashboard.
About Wehype
Founded in Sweden in 2016, Wehype is a creator marketing platform built specifically for the games industry, helping game publishers and studios connect with gaming creators and communities globally.
Since its founding, Wehype has powered more than 60,000 unique creator collaborations across North America, EMEA, APAC and LATAM, executing more than 1,500 campaigns across 90+ countries and managing over $80 million in campaign budgets.
Wehype combines proprietary technology with campaign strategy, creator activation, payments and measurement, enabling publishers to run everything from targeted creator activations to large-scale global campaigns.
The company works with leading publishers and game companies including Electronic Arts, Ubisoft, SEGA, Square Enix and Activision, and has been recognised by publications including Forbes, The New York Times and VentureBeat for its work within gaming and the creator economy.
Notes to editors
Twitch announcement:
https://blog.twitch.tv/en/2026/08/20/sponsorships-are-now-available-to-affiliates/
Wehype Twitch integration:
https://www.wehype.com/products/twitch-integration
PocketGamer.biz coverage:
https://www.pocketgamer.biz/twitch-opens-sponsorships-to-affiliates-globally-through-expanded-creator-programme/
High-resolution imagery, logos and additional information are available on request.
Media contact
Gustaf Smith
Co-Founder, Wehype
gustaf@wehype.com
https://www.wehype.com