BGS 2026 opens ticket sales today with a 45% discount

Brasil Game Show begins ticket sales today for its 17th edition, which will take place from October 9 to 12 at Distrito Anhembi, in São Paulo. In this first phase, the public will be able to secure tickets with a 45% discount on the current batch price.
 
During this period, tickets will be available starting at R$149 (single-day ticket). Tickets can be purchased as a “solidarity half-price” option, which grants a 50% discount on the full price upon donation of 1 kg of non-perishable food at the event entrance.
 
BGS 2026 will take place in São Paulo from October 9 to 12 at Distrito Anhembi. More announcements will be made in the coming months through the official website and social media channels. In the 2025 edition, the 306,798 attendees had the opportunity to connect with major brands and personalities in the gaming world, such as Hideo Kojima, Naoki Hamaguchi, and Yoko Shimomura.
 
“We are preparing an even more robust BGS 2026 in terms of content and attractions. Our focus for this edition is to expand the presence of gaming companies and increase the number of gaming stations, offering the public even more access to industry innovations,” says Marcelo Tavares, CEO of Brasil Game Show.
 
For 2026, the event offers different ticket categories to suit all audience profiles. The Single Day Ticket grants access to the chosen general public day, the opening ceremony, and the main pavilion, featuring hundreds of attractions, booths, and tournaments. The Premium Single Day includes the same benefits, plus entry one hour earlier than the general public and access through an exclusive entrance.
 
For those who want to make the most of the event, the Pass grants access to the three general public days (October 10, 11, and 12), including the opening ceremony, with the advantage of paying for two days and attending three. The Premium Pass enhances the experience by also including the press day (October 9), early entry, differentiated access, and an official BGS26 t-shirt.
 
Focused on networking, the Business Pass provides access to the press day and all three general public days, early entry, exclusive access, a dedicated B2B area, and a matchmaking system for scheduling meetings. For those seeking more comfort, the Single Day Lounge Ticket includes access to one event day with early entry, exclusive access, and use of the main arena lounge, featuring massage chairs, snacks, energy drinks, and other amenities. The Lounge Pass includes the press day and all general public days, early access, exclusive lounge access, and a full BGS26 kit with official collectible items.
 
In addition, attendees can purchase official merchandise, such as t-shirts and exclusive licensed items, at the event’s Official Store.
 
About BGS: Brasil Game Show (BGS) is the largest gaming event in Latin America and one of the largest in the world in terms of audience and exhibition area. First held in 2009, the event has already welcomed over 3.4 million visitors across all its editions in São Paulo. It brings together the leading companies in the industry, serves as a stage for major releases of the year, attracts global gaming personalities, and provides space for independent studios. BGS is also a major business opportunity, attracting investors, entrepreneurs, and gaming industry professionals, and maintains a strong social commitment, having collected and donated approximately 578 tons of food over its 16 editions.