Amsterdam, Netherlands - 28th March, 2023 - Today, Azerion has welcomed long-term partner and iconic lifestyle brand, SmileyWorld, into Azerion’s social games, Habbo, Hotel Hideaway and Woozworld. Integrations into the three social virtual communities will be staggered throughout Spring 2023 and include SmileyWorld branded rooms and virtual goods available in-game, including furniture, clothing and accessories.
“SmileyWorld is a globally recognizable brand promoting good news and joy, and we are thrilled to partner with them to bring the iconic smiley face to Habbo, Hotel Hideaway, and Woozworld,” said Jurriaan van Teunenbroek, Vice President Games and Content at Azerion. “Starting in March we will be rolling out a custom SmileyWorld experience across the three social games to hundreds of millions of monthly users and keep spreading that smile!”
“We are thrilled with our SmileyWorld X Azerion partnership, to have our brand integrated in a customised universe through their globally iconic social games while showcasing SmileyWorld across everything from fashion to furniture will be an incredible experience for all users.” adds Nicolas Lufrani, CEO at The Smiley Company.
As a lifestyle brand with deep roots in fashion and emotional intelligence, SmileyWorld enables self-expression and the sharing of positivity. Azerion's social games are the perfect place for players to engage with the brand where they can express themselves and share the positivity through SmileyWorld branded furniture, clothes and accessories. The partnership between Azerion and SmileyWorld aims to create personal and engaging experiences for the players while also extending the platforms in which SmileyWorld's positivity message is relayed. SmileyWorld is the first brand to be integrated into all Azerion social games platforms thanks to their timeless and universal positivity messages.
The partnership, which was first announced in March 2022, started off with SmileyWorld branded casual games: SmileyWorld Bubble Shooter and SmileyWorld Match, both distributed though Azerion’s multi-channel platform. The Android and iOS version for SmileyWorld Match is soon to be live.
About Azerion
Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in market sales and campaign management teams. Through its technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam.
For more information visit: www.azerion.com
Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in market sales and campaign management teams. Through its technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam.
For more information visit: www.azerion.com
About SmileyWorld
The Smiley Company helped to create a new universal language in the late ‘90s, launching the “Smiley Dictionary” – a list of Smileys which transformed ascii emoticons into something understandable to all.
Smiley’s emoticons have gone to have an essential place in our society today, helping kids learn about themselves and their emotions (emotional intelligence). This became the starting point for how we use Smileys in technology and influenced the digital language we now use every day. Giving us a way to tell each other how we are feeling in a shorthand that is not easily expressed through traditional dialects.
Smileys helped revolutionize technology, instigating a digital trend that now sees billions of them sent every day. Their legacy was a new brand made up entirely of thousands of expressive emotions, and by turning this innovation into an artform, SmileyWorld continues to create engaging products and promotions for market-leading partners that provide a unique platform for self-expression.
The Smiley Company helped to create a new universal language in the late ‘90s, launching the “Smiley Dictionary” – a list of Smileys which transformed ascii emoticons into something understandable to all.
Smiley’s emoticons have gone to have an essential place in our society today, helping kids learn about themselves and their emotions (emotional intelligence). This became the starting point for how we use Smileys in technology and influenced the digital language we now use every day. Giving us a way to tell each other how we are feeling in a shorthand that is not easily expressed through traditional dialects.
Smileys helped revolutionize technology, instigating a digital trend that now sees billions of them sent every day. Their legacy was a new brand made up entirely of thousands of expressive emotions, and by turning this innovation into an artform, SmileyWorld continues to create engaging products and promotions for market-leading partners that provide a unique platform for self-expression.
About Habbo
Habbo is one of the largest virtual communities in the world, with over 300 million users worldwide. Founded in 2000, Habbo has expanded to nine online communities (or “hotels”).
Habbo is owned by Azerion, a high-growth digital entertainment and media platform. As a content-driven, technology, and data company, Azerion serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform automates the purchase and sale of digital advertising for media buyers and sellers and is supported by in-market sales and campaign management teams. Content creators, advertisers, and digital publishers work with Azerion to reach millions worldwide who are playing Azerion’s games and engaging with Azerion’s distributed entertainment content.
Habbo is one of the largest virtual communities in the world, with over 300 million users worldwide. Founded in 2000, Habbo has expanded to nine online communities (or “hotels”).
Habbo is owned by Azerion, a high-growth digital entertainment and media platform. As a content-driven, technology, and data company, Azerion serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform automates the purchase and sale of digital advertising for media buyers and sellers and is supported by in-market sales and campaign management teams. Content creators, advertisers, and digital publishers work with Azerion to reach millions worldwide who are playing Azerion’s games and engaging with Azerion’s distributed entertainment content.
About Hotel Hideaway
Hotel Hideaway is a 3D social virtual community full of opportunities to meet new people and make new friends. With over 20 million users worldwide, Hideaway is a lively and vibrant world full to the brim with social adventures and fun activities!
Hotel Hideaway is owned by Azerion, a high-growth digital entertainment and media platform. As a content-driven, technology, and data company, Azerion serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform automates the purchase and sale of digital advertising for media buyers and sellers and is supported by in-market sales and campaign management teams. Content creators, advertisers, and digital publishers work with Azerion to reach millions worldwide who are playing Azerion’s games and engaging with Azerion’s distributed entertainment content.
Hotel Hideaway is a 3D social virtual community full of opportunities to meet new people and make new friends. With over 20 million users worldwide, Hideaway is a lively and vibrant world full to the brim with social adventures and fun activities!
Hotel Hideaway is owned by Azerion, a high-growth digital entertainment and media platform. As a content-driven, technology, and data company, Azerion serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform automates the purchase and sale of digital advertising for media buyers and sellers and is supported by in-market sales and campaign management teams. Content creators, advertisers, and digital publishers work with Azerion to reach millions worldwide who are playing Azerion’s games and engaging with Azerion’s distributed entertainment content.
About Woozworld
Woozworld is a virtual gaming community and social network service. With over 35 million users worldwide, it allows kids and teens to connect with each other through customizable profiles and interactive activities.
Founded in 2009, Woozworld is headquartered in Montreal, Quebec, and owned by Azerion, a high-growth digital entertainment and media platform. As a content-driven, technology, and data company, Azerion serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform automates the purchase and sale of digital advertising for media buyers and sellers and is supported by in-market sales and campaign management teams. Content creators, advertisers, and digital publishers work with Azerion to reach millions worldwide who are playing Azerion’s games and engaging with Azerion’s distributed entertainment content.
Woozworld is a virtual gaming community and social network service. With over 35 million users worldwide, it allows kids and teens to connect with each other through customizable profiles and interactive activities.
Founded in 2009, Woozworld is headquartered in Montreal, Quebec, and owned by Azerion, a high-growth digital entertainment and media platform. As a content-driven, technology, and data company, Azerion serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform automates the purchase and sale of digital advertising for media buyers and sellers and is supported by in-market sales and campaign management teams. Content creators, advertisers, and digital publishers work with Azerion to reach millions worldwide who are playing Azerion’s games and engaging with Azerion’s distributed entertainment content.