[May 22, 2025] – The store’s stocked, floors are spotless, and the registers are open. The sequel to the cult hit management sim reinvents the entrepreneurial experience, offering an ambitious, overhauled take on the challenges of building a retail empire from scratch.
This isn’t just a store—this is your empire. Whether you’re selling fashion, electronics, groceries, or dreams, every shelf, staff member, and shopper is part of a dynamic simulation that reacts to your decisions in real time.
Watch The Launch Trailer Here
WHAT MAKES KING OF RETAIL 2 DIFFERENT?
Retail, Rewired
Built from the ground up with new systems and technology, King of Retail 2 delivers a highly immersive simulation with expanded economic layers, smarter AI, and visual improvements across the aisle.
Strategic Depth Meets Creative Freedom
Choose your niche, source your inventory, set pricing strategies, and shape customer perception through branding and marketing. Then bring your vision to life with the most robust design tools in the genre.
Live the Hustle
The simulation never stops. You’re on the ground floor solving real-time problems, managing moods, keeping stock moving, and sometimes putting out fires—literally.
Not Just Staff
Employees have lives, attitudes, and ambitions. Some are easygoing, others are one bad shift away from walking out. Handle HR with care if you want to keep business smooth.
Early Access = Your Impact
The Early Access version lays the groundwork for a growing platform. Player feedback will directly influence updates, features, and long-term development goals.
King of Retail 2 invites you to build, lead, and survive the frontlines of modern business. Whether you're designing the perfect boutique or navigating peak-hour madness, no two days or decisions are ever the same.
Available now in Early Access on Steam and Epic Games. Wishlist and dive in today.
About King of Retail 2
King of Retail 2 is the sequel to the original retail management empire sim. With more features, depth and customisation, players take on the role of a store manager once again. They must build a successful retail empire, creating and expanding stores, meeting customer needs, appeasing staff, and maximising profits.
About Freaking Games
Freaking Games is a small Danish games development company based in Møn, Denmark. King of Retail 2 is programmed by a single person and is inspired by The Sims and the team’s own experience in retail. After the successful launch of King of Retail in 2022 as a side project, Freaking Games decided to improve the experience with its full-fat sequel.
For Press/Media enquiries, please contact arjun.ganesh@thegamemarketer.com