Dubai — June 18, 2025 — Game publisher OYA Play today announced that its chaotic multiplayer party game, WHAT THE PAK?!, has seen an explosive surge in its reach, with over 2.28 million users adding the game to their Steam library in just one week since becoming free to keep and play. This remarkable acquisition has pushed the game's lifetime player count to over 180,000, showcasing strong actual engagement beyond just library additions.
The "Free to Keep" campaign, which runs from June 10 to June 24, has been met with overwhelming enthusiasm. In addition to the massive library additions and growing player base, the game has also captivated audiences on Twitch, accumulating over 10,000 hours of watched game streaming between June 10 and June 17, 2025.
"We are absolutely thrilled by the incredible reception WHAT THE PAK?! has received since going free to keep," said Assad Dar, CEO of OYA Play. "The sheer number of users adding the game to their library, coupled with the significant growth in our lifetime player count and the vibrant streaming activity on Twitch, are testament to the game's universal appeal and the dedicated work of our development team. This milestone reinforces our commitment to delivering lasting value and engaging experiences to the gaming community."
WHAT THE PAK?! is a wildly unpredictable multiplayer party game where ugly-cute creatures ("Paks") face off in a random rotation of frantic mini-games. Players are thrown into a mix of fast-paced mini-games—some based on reflexes, some pure luck—where only the best (or luckiest) will come out on top. The game offers a constantly refreshing experience with dynamic worlds, diverse biomes, and unpredictable global events, ensuring no two rounds ever feel the same. Players can also customize their "Pak" characters with a wide selection of skins, hats, and accessories.
OYA Play and the development team have ambitious plans for the game's future, including new mini-games and game modes, enhanced visuals and character customization, clan/guild systems, new maps, events, and unlockable content.
Don't miss your chance to join the chaos! WHAT THE PAK?! is Free to Keep on Steam for a limited time only, until June 24th. Add it to your library now and own it forever!
About OYA PlayOYA Play is a next-gen game publisher focused on delivering lasting value to both players and developers. Our mission is to reshape gaming by helping players discover richer worlds, giving creators the tools and platforms to succeed, and delivering titles that grow with their communities. We believe that every minute spent in-game should feel meaningful, through experiences that persist, content that evolves, and rewards that go beyond a single title. With the rapidly changing and progressing landscape in gaming and technology industries, we at OYA Play support developers with hands-on publishing services, deep market insights, and go-to-market strategies that reduce risk and accelerate time-to-launch, under the guidance of our in-house industry veterans—empowering teams to focus on what they do best: building great games!
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