SAN DIEGO, CA – June 26, 2025 – Gonna Need Milk is partnering with Twitch, an interactive livestreaming service and global community, to bring The Milk Cup to TwitchCon San Diego 2025 on October 18 . This marks The Milk Cup’s second LAN championship, which remains the only women’s Fortnite* LAN, returning with the largest women’s esports prize pool in North America.
As part of the official partnership, Gonna Need Milk will power the entire TwitchCon LAN area throughout the weekend, delivering exclusive activations. Attendees can look forward to interactive The Milk Cup gaming experiences, epic giveaways, and the opportunity to connect with leading competitors in the Fortnite community.
“We’re thrilled to partner with Twitch to bring The Milk Cup’s much-anticipated LAN Finals to TwitchCon,” said Jen Grubb, Senior Marketing Manager at MilkPEP. “ This partnership allows us to continue providing never-before-seen opportunities in women’s esports, highlight emerging talent, and connect directly with those shaping the future of competitive gaming, all while showing gamers how milk’s nutrients can help fuel your performance.”
Beyond supporting women in gaming through opportunity, milk’s nutritional benefits help support gamers on a physical level. Dairy milk provides the nutritional foundation for optimal gaming performance with essential nutrients that can help support focus, plus protein and B vitamins that help provide sustained energy - without the jitters.
Developed in collaboration with women gamers, in partnership with Fortnite streamer ThePeachCobbler and Women of the eRena (WOTE), and produced by Raidiant’s all-women production team, The Milk Cup aims to address the unmet needs of women in professional gaming and demonstrates Gonna Need Milk’s ongoing commitment to elevating and fueling women athletes.
The Milk Cup 2025 features a $300,000 prize pool where fifty duos will earn spots at the LAN finals, with Gonna Need Milk covering travel and accommodation costs to remove financial barriers.
More than a tournament, The Milk Cup has become a cultural milestone: last year’s broadcasts reached over 7 million viewers, and this year’s streams are tracking to surpass those numbers.
“TwitchCon is where our community comes to life, and that includes brands who have a unique opportunity to build real, lasting connections with the people who shape culture on Twitch,” said Rachel Delphin, Chief Marketing Officer at Twitch. “We’re excited to welcome Gonna Need Milk and The Milk Cup to TwitchCon 2025—an event that not only celebrates and uplifts women in gaming, but creates unforgettable, entertaining experiences for attendees. By showing up in ways that are meaningful to our streamers and fans, partners like Gonna Need Milk become part of the stories and moments that this community will remember for years to come.”
TwitchCon San Diego 2025 will take place from October 17-19th at the San Diego Convention Center. Tickets are available to purchase online. Can’t make it? Watch the entire event live on the Gonna Need Milk Twitch channel, with Fortnite community watch parties to be announced soon. Stay tuned for more exciting announcements!
The Milk Cup is making esports history, providing a vital platform where the next generation of women gamers can shine. As part of that goal, The Milk Cup has launched a groundbreaking Academy program, where young women can take their first competitive steps and learn how to level up their game, both on and off the Fortnite server.
For more information, visit GonnaNeedMilk.com/Milk-Cup and follow @GonnaNeedMilk on X.
*This is not sponsored, endorsed, or administered by Epic Games, Inc.
About MilkPEP:
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk companies and is dedicated to educating consumers and increasing the consumption of fluid milk. For more information, visit MilkPEP.org.
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