Popular Gaming Influencers, Streamers and Athletes Discover Unconventional League of Legends Strategies in New Series Launching July 29, 2020 Only on twitch.tv/redbull
SANTA MONICA, Calif., July 22, 2020 – Today, Red Bull North America and the League of Legends Championship Series announced a new League of Legends® content series, “Metamorphosis.” In this unique gaming series, top LoL pro players, streamers, and influencers will compete against each other using unorthodox or off-meta team compositions. Players are encouraged to utilize unusual champion roles, and other experimentative play styles while the live-stream broadcast captures funny moments, hilarious losses, surprise wins, and new undiscovered strategies for viewers to enjoy. The first episode of “Metamorphosis” premieres on July 29 at 7:00 p.m. EDT/4:00 p.m. PDT on twitch.tv/redbull and new episodes will launch every other week.
“Metamorphosis” invites viewers and participating talent to brainstorm and execute unique gameplay strategies in League of Legends that explore niche team compositions and champion builds, while taking risks and challenging how the game is normally played. The series turns LoL content on its head by combining an uncommon approach with creative play styles. The cast will test theories and prove whether they can be successful in live matches for competitors.
“Through Metamorphosis, Red Bull’s once again proving themselves a beloved part of the LCS community by finding fun new ways for players and fans to experience League of Legends,” said Matt Archambault, head of NA esports partnerships and business development at Riot Games. “The series brings a whole new energy to League of Legends that all players can enjoy, whether they’re casual or competitive, and we can’t wait to see the crazy compositions that players throw onto the Rift.”
Fans can catch the first episode of “Metamorphosis” on July 29 at 7:00 p.m. EDT/4:00 p.m. PDT at twitch.tv/redbull.
About Red Bull
Red Bull® Energy Drink is available in over 170 countries worldwide and more than 7.4 billion cans of Red Bull were consumed last year, 2.7 billion of those in the U.S. alone. An 8.4 fl. oz. can of Red Bull Energy Drink contains 80 mg of caffeine, about the same amount as in a home-brewed cup of coffee. For more information, visit energydrink-us.redbull.com.
About Riot Games’ League of Legends Championship Series (LCS)
The League of Legends Championship Series (LCS) is the professional League of Legends
esports league in North America. League of Legends is the most-watched esport globally with
13 international leagues worldwide. Now in its tenth year, LCS is the third-most popular major
professional sports league among 18 to 34-year-olds in the United States. LCS is overseen and
operated by Riot Games under the leadership of Chris Greeley, LCS Commissioner. To learn
more about the LCS, visit lolesports.com.
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Press Contacts
Red Bull
Audrey Adair, Audrey.Adair@redbull.com
Rogers & Cowan PMK
Michael Fullem, michael.fullem@rogersandcowanpmk.com