São Paulo, October 3, 2025 – Brasil Game Show announces another major presence at this year's edition. Takashi Iizuka, creative officer of Sonic Team, will participate in the event, which takes place from October 9th to 12th at Distrito Anhembi, in São Paulo.
Brought by SEGA, Iizuka-san is a central figure in the blue hedgehog's story. He returns to the event with an intense schedule that includes participation in the opening ceremony, meetings with fans at the Meet & Greet, and a special panel at BGS Talks.
In addition to closely following the creator responsible for solidifying Sonic's identity over the decades, visitors to the largest gaming convention in the Americas will be able to visit the SEGA booth, which is present at the event for the third year. In the area, it will be possible to play the recently released Sonic Racing: CrossWorlds and participate in special activations dedicated to the franchise's universe.
"Takashi Iizuka’s presence at BGS 2025 reinforces the global importance of the event and SEGA’s affection for the Brazilian public," says Marcelo Tavares, founder and CEO of Brasil Game Show. "Besides being one of the biggest names in game development, he is a reference for millions of fans who grew up and continue to grow with Sonic".
BGS 2025 Press release
