London, England, January 10, 2024 – In a pivotal moment for the gaming industry, SCUTI, the leading innovator in the field with its patented AI driven game monetization platform, will deliver a keynote addressing the urgent need for a transformative approach to monetizing casual games. Traditional monetization methods for casual and hypercasual games have proven inadequate, leaving gamers frustrated and game makers grappling with escalating user acquisition costs and declining LTV per player.
The landscape is evolving with the convergence of DMA, IDFA, ATT, and Unity rules, marking a seismic shift in how game makers monetize their creations. The antiquated methods are no longer sustainable, prompting a dire need for a paradigm shift. SCUTI's keynote will shed light on the emerging era, emphasizing the critical importance of abandoning outdated practices.
As user acquisition costs surge beyond player lifetime value (LTV), game makers are confronted with the harsh reality that the ‘churn-and-burn’ practices of the past are no longer viable. They are bad for players, brands and for game-makers, alike.
SCUTI's General Manager, Don Reilley, will delve into how AI platforms are emerging to empower game makers to monetize more efficiently and optimize the LTV of every player. The ultimate goal of every game maker, beyond making a great game, is to enhance player retention, increase conversions to in-app purchases (IAP) or optimize revenue per player, and mitigate acquisition costs.
The keynote will spotlight how proactive game makers are embracing groundbreaking AI-driven platforms. Platforms like SCUTI promises to revolutionize the industry, enabling every game maker to tap into newfound revenues from the expansive $8.8 Trillion commerce sector, while driving loyalty through interoperable rewards which can be used to drive IAP. SCUTI's insights aim to guide the industry towards a more sustainable and player-centric future. When 90% of players want to engage in this manner, game makers need to start listening.
Join SCUTI at
PG Connects London on January 22nd at 9:30am local time to be at the forefront of this transformative discourse. The gaming industry is on the cusp of a new era, and SCUTI's keynote promises to be a beacon of guidance for those ready to embrace innovation.
ABOUT SCUTI
SCUTI™ is the gaming industry’s patented gCommerce marketplace accessed through video games, virtual worlds, and metaverses connected to the SCUTI Network. SCUTI provides players direct access to curated products, promotional offers, and daily rewards which can be exchanged for in-game native currency or to purchase physical goods in the SCUTI catalog. SCUTI stands out with its AI-driven approach, enabling precise player and brand matching, and the only full-funnel solution for brands through games.
