Press release

Maximum Entertainment and Cloudco Entertainment Announce Care Bears: Unlock the Magic Game, Launching March 27, 2025

The adventure platformer based on the popular TV show, arrives on PlayStation 4, PlayStation® 5, and Nintendo Switch next year

Walnut Creek, CA (November 20, 2024) – Maximum Entertainment, in collaboration with Cloudco Entertainment, today announced that Care Bears: Unlock the Magic – a video game based on the popular TV show – will launch across PlayStation®5, PlayStation®4 and Nintendo Switch™ consoles on March 27, 2025.

View today’s announcement trailer here: https://youtu.be/eEvOyBjthE8?si=xU8NWhbD16ICyVzM

“We can’t wait to bring the beloved Care Bears to consoles,” said Shane Bierwith, Head of Publishing at Maximum Entertainment. “Care Bears: Unlock the Magic embraces the endearing nostalgia of the Care Bears franchise, while offering hours of family friendly adventuring.”

“Care Bears has brought magic to fans across generations, and we’re thrilled to deliver that same enjoyment to our youngest gamers around the world,” said Philippe Cohen, CEO of Maximum Entertainment.

Play alongside Cheer Bear, Bedtime Bear, Tenderheart Bear and all your favorite bears from Care A-Lot, exploring over 200 levels across unique minigames. Get Star Power to remove the Storm Clouds from the Silver Lining, meet the funny Whiffles, and reach the end of the magical road for an exciting surprise. Care Bears: Unlock the Magic features a variety of themed mini games inspired by classic arcade favorites, and as you progress, you’ll earn cute stickers. Try to collect them all!

“Care Bears: Unlock the Magic is a true expansion of the Care Bears universe, inviting players to experience a world filled with imagination, positivity, and teamwork,” said Ian Lambur, EVP, Content Strategy, Co-Productions, Global Distribution & Digital at Cloudco Entertainment. “We’re excited to offer fans a hands-on adventure that not only captures the heart of the original series but also adds new layers of exploration and discovery that resonate with today’s gamers.”

Pre-order Care Bears: Unlock the Magic today: https://maximument.com/games/care-bears-unlock-the-magic/  

For more information about Care Bears: Unlock the Magic, visit www.maximument.com and follow Maximum Entertainment on XInstagram, and Tik Tok.

View the press kit here.

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ABOUT CLOUDCO ENTERTAINMENT

Cloudco Entertainment (formerly American Greetings Entertainment) is a children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and creates a wide range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.

ABOUT CARE BEARS™

Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and HBO Max via its Cartoonito preschool block. In 2022, the Care Bears celebrated 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new toys with Basic Fun. 

Website: CareBears.com

YouTube: YouTube.com/CareBears 

Facebook: Facebook.com/CareBears 

X: X.com/@carebearsofficial

Instagram: Instagram.com/CareBears 

TikTok: Tiktok.com/@carebearsofficial

ABOUT MAXIMUM ENTERTAINMENT

Maximum Entertainment is a global entertainment company dedicated to crafting indie to AA video game experiences through original content and licensed partnerships. A fully integrated group with a broad portfolio of content, the company emphasizes collaboration and inclusivity in its partnerships to produce the highest level of interactive entertainment. With more than 300 titles in its catalog, Maximum Entertainment has joined forces with talented creators and renowned franchises around the globe to deliver magic to the gamer in everyone. Maximum Entertainment employs experienced professionals across the entire value chain of video games including development, publishing, transmedia, sales, and operations. Visit Maximum Entertainment at www.maximument.com