Press release

Luna Labs and Adjust team up to elevate mobile game studios’ creative performance through optimisation based on install data

With this industry-first integration between a creative platform and a mobile measurement partner, game studios can fully analyse their creative performance funnel and let Luna self-optimising technology improve their ads based on install data.

London, 4th February 2021 - Luna Labs and Adjust have partnered up and built an industry-first integration that enables mobile game studios and developers of any size to create dynamic playable ads, which now self-optimise for installs.

“Being able to understand the user’s entire playable experience, from initial impression, user interaction, to install, is extremely powerful for creative optimisation,” says Adam Stevens, CPO & Co-Founder at Luna Labs. “By integrating with Adjust and adding installs to our rich data, we’re making it possible for our studio partners to get an even more complete picture of how users interact with their Luna playables. And, using our self-optimising technology, the content and flow of their playables will dynamically adapt to deliver the best performance.” 

When studios enable this integration in their Adjust dashboard, they are able to receive install-level data unique to their Luna creatives. Bridging the gap between creativity and performance, they can then use these insights to identify the key drivers in their creatives and make more informed data-driven decisions — all while ensuring compliance with even the strictest data privacy measures. 

“We’re thrilled to partner with Luna Labs to continue boosting gaming studios and developers' growth, while optimising the user experience in what is an incredibly exciting time for the gaming industry,” said Andrey Kazakov, VP Partnerships at Adjust. “With mobile game engagement at all-time highs, it is more important than ever for creatives to be hyper-personalized, and together we will provide the level of detailed insights needed to create these game-changing experiences."

Given that MadBox has been at the forefront of discovering innovative and effective technology in the industry, they instantly saw value in this unique integration and became the first studio partner to make the most of it. 

Thibault Quillard, Head of Growth at MadBox, says, “With the new Luna and Adjust API integration, our team can get an even deeper level of performance insights that are unique to our Luna creatives - making it much easier and convenient to optimise our playable ads, let alone understanding them.”

For more information, please message the team at Luna at or Adjust at


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About Luna Labs

Luna Labs is a technology company for playable and video ads.

Since 2018, the company’s product suite has been empowering studio partners of all sizes to build, manage, and optimise their creatives - enhancing end-to-end workflows whilst bringing teams together from production to delivery.

To date, Luna has received $1m in seed investment from a collective of investors and industry heavyweights, such as Ben Holmes and Chris Lee. Their existing partners include Voodoo, Zynga, Activision, Lion Studios, Rovio and Supersonic, among others.

It is currently headquartered in London, with offices in Belarus, Israel and the United States.

For more information, visit

About Adjust 

Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include attribution and measurement, fraud prevention, cybersecurity, as well as automation tools. The company's mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.