KRAFTON, Inc. to Expand Korean Fantasy Novel, The Bird That Drinks Tears, Into a Multimedia Franchise

AMSTERDAM, NETHERLANDS – 27 MAY 2021 - KRAFTON, Inc. today announced Project Windless, which is the company’s plans to develop a game and larger multimedia franchise based on the Korean fantasy novel, The Bird That Drinks Tears. The announcement represents the evolution of KRAFTON’s vision of expanding original intellectual property into larger entertainment properties.
 
The Bird That Drinks Tears is a novel series that was created and written by Yeong-do Lee, who is widely acknowledged as the pioneer of the Korean fantasy genre. As one of the best-selling fantasy authors in Korea with millions of copies sold, Mr. Lee is an exceptionally imaginative writer who builds elaborate worlds and fills them with complex characters.
 
To help visualise the universe, KRAFTON has recruited Hollywood talent and concept artist, Iain McCaig, to further bring the novel to life. Mr. McCaig is a renowned concept artist who has been involved in early character visualisations for Star Wars characters, in addition to his work on many other blockbuster film franchises, such as The Avengers, Harry Potter, and Terminator. His creative work will serve as the visual direction for KRAFTON’s Project Windless, which encompasses the game and other creative works.

“KRAFTON has found something special in Yeong-do Lee’s The Bird That Drinks Tears. I am honoured to help visualise this amazing world and its characters, in addition to helping introduce the novel to a larger global audience,” said Iain McCaig. “The collaboration with KRAFTON is among the best I have ever experienced. I look forward to our further adventures, and to making Yeong-do Lee proud.”
 
Speaking about the partnership, Yeong-do Lee said, “I hope KRAFTON can make a game that can be remade even after 30 years. I wish everyone involved all the best.”
 
For more information about KRAFTON, please visit https://www.krafton.com/.
 

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About KRAFTON, Inc.
KRAFTON, Inc. is a collective of independent game development teams responsible for various entertainment properties, including PUBG, PUBG: NEW STATE, ELYON, and TERA. The name, which is derived from the word craftsmanship, is an acknowledgment of the company’s never-ending pursuit of innovation and creating engaging experiences. KRAFTON currently consists of PUBG Studio, Striking Distance Studios, Bluehole Studio, and RisingWings. For more information about KRAFTON, please visit https://www.krafton.com.