Tokyo, Japan June 25th 2025 - Japanese-Swedish indie game marketing agency, “Neon Noroshi” is excited to launch “Yotsuba Interactive”, a brand new publishing arm. Founded by Neon Noroshi’s CEO, Tomoko Miya, the publisher will exhibit its first title, “I Write Games Not Tragdies” at BitSummit the 13th Summer of Yokai in Kyoto next month.
The inspiration for the name “yotsuba”, which means four-leaf clover in Japanese, comes from a desire to convey the excitement and joy of a child finding a four-leaf clover for the first time. In a time where players are faced with an overwhelming amount of games to play, Yotsuba Interactive aims to support games that feel hyper-personalised, as though the game was created specifically for you.
The First Title - “I Write Games Not Tragedies”
Yotsuba Interactive’s first title is indie game “I Write Games Not Tragedies” which is slated for release in late 2025. The game is developed by Studio Wife and Cornmandog, two female developers now living in the United Kingdom and Hong Kong after studying together in London. The game’s exploration of emo and goth subcultures is one that resonated strongly with the Yotsuba team, which led to the formation of this partnership.
Steam Page: Link
“I Write Games Not Tragedies” explores three eras of life and lessons through the eyes of protagonist Ash. Players will both adore and cringe over him during his “baby bat” years in the late 2000s, resonate with his anxieties and battles with alcoholism in the 2010s then join him on his quest for the meaning of life as an elder emo in the 2020s. Relish in his humor, encounters with romance and occasional discomfort through a visual novel meets rhythm game experience. True to the punkitude, players will not only be tasked with hitting lyrics to the beat at the right points but literally screaming out their frustrations in order to obtain a high score!
The name of the game itself is an homage to the 2005 song “I Write Sins Not Tragedies” by American pop rock band, Panic! At The Disco.
Yotsuba Interactive’s first title is indie game “I Write Games Not Tragedies” which is slated for release in late 2025. The game is developed by Studio Wife and Cornmandog, two female developers now living in the United Kingdom and Hong Kong after studying together in London. The game’s exploration of emo and goth subcultures is one that resonated strongly with the Yotsuba team, which led to the formation of this partnership.
Steam Page: Link
“I Write Games Not Tragedies” explores three eras of life and lessons through the eyes of protagonist Ash. Players will both adore and cringe over him during his “baby bat” years in the late 2000s, resonate with his anxieties and battles with alcoholism in the 2010s then join him on his quest for the meaning of life as an elder emo in the 2020s. Relish in his humor, encounters with romance and occasional discomfort through a visual novel meets rhythm game experience. True to the punkitude, players will not only be tasked with hitting lyrics to the beat at the right points but literally screaming out their frustrations in order to obtain a high score!
The name of the game itself is an homage to the 2005 song “I Write Sins Not Tragedies” by American pop rock band, Panic! At The Disco.
About Yotsuba Interactive
Since the establishment of Neon Noroshi in 2018, the marketing and PR company has been focused on providing support to indie games, especially small studios who have taken the path of self-publishing.
“However with the rapidly growing number of indie games being released, the market trend has been moving towards larger-scale successes. We’re seeing many more studios looking for consultation support from us as publishers can’t support smaller games in their portfolio,” says founder, Tomoko Miya.
“Yotsuba Interactive will step into this role and bring indie games back to their original roots - games which showcase the rich and unique experiences of small development teams. We want to see stories that reflect their lives, no matter how small, as these are the kinds of passions that players thrive on,”
Neon Noroshi will continue business as usual. For developers interested in working alongside Yotsuba Interactive, please feel free to reach out!
Since the establishment of Neon Noroshi in 2018, the marketing and PR company has been focused on providing support to indie games, especially small studios who have taken the path of self-publishing.
“However with the rapidly growing number of indie games being released, the market trend has been moving towards larger-scale successes. We’re seeing many more studios looking for consultation support from us as publishers can’t support smaller games in their portfolio,” says founder, Tomoko Miya.
“Yotsuba Interactive will step into this role and bring indie games back to their original roots - games which showcase the rich and unique experiences of small development teams. We want to see stories that reflect their lives, no matter how small, as these are the kinds of passions that players thrive on,”
Neon Noroshi will continue business as usual. For developers interested in working alongside Yotsuba Interactive, please feel free to reach out!