Press release

Euro Play 2021 – first contestants announced for this year’s “Eurovision for unreleased games” competition

Eight games from Belgium, Italy, Romania and more joining the battle on Thursday 26th August

 

17 August 2021
 

The first finalists for the Euro Play games contest, sponsored by Kwalee, have been announced. 15 games from across Europe will do battle in a live Twitch showcase on Thursday 26th August, once again hosted by Mr Midas, as part of this year’s digital gamescom.
 

The first finalists announced for the event are:
 

 

Some of the entrants will be announced closer to the event at the conclusion of national selection processes.
 

This includes the entrant from the UK, who will be announced following the UK Game of the Show competition on Thursday 24th August.
 

The complete list of finalists will then participate in the Euro Play showcase on the 26th August, with a public vote helping to determine the best unreleased game across Europe.
 

Discover more about the Euro Play games contest on our official website. https://ukgotseuroplay.zohosites.com/europlay-video-games-contest
 

Press are invited to meet the contestants at our Dev:Pub showcase on Wednesday 18th August. You can register for free here: https://www.eventbrite.co.uk/e/devpub-meet-the-studios-from-uk-game-of-the-show-europlay-tickets-162794684283
 

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About Ukie (The Association of UK Interactive Entertainment)

Ukie is a not for profit trade body that represents the UK games and interactive entertainment industry. Its mission is to make the UK into the best place to make, sell and play games in the world.
 

It represents over 500 businesses working across the UK, including game developers, publishers, platforms and service providers. It supports companies through business support programmes, political engagement, speaking with the media on behalf of the sector and running education initiatives to boost the industry talent pipeline.
 

The organisation also supports and manages key industry responsibility campaigns such as www.askaboutgames.com and the Get Smart About P.L.A.Y. parental outreach campaign.
 

Website: www.ukie.org.uk.

Contact: press@ukie.org.uk
 

About Kwalee

Kwalee is an industry-leading multi-platform publisher made up of over 170 employees with offices all over the globe. Publishing on PC, Console, and mobile, Kwalee has achieved over 650,000,000 downloads across App stores in the hypercasual market with hit mobile games such as Draw It, Let’s be Cops 3D, Rocket Sky!, and more. More recently, Kwalee has also expanded into PC & Console publishing with a veteran team experienced in Premium Indie (III) and AAA chart-topping hits.
 

Website: https://www.kwalee.com/