Exciting New Integration for Brands & Game Publishers to Leverage
the Future Metaverse
NEW YORK – April 23, 2021 – The true potential of in-game advertising has yet to be tapped, yet that is about to change thanks to Anzu.io, the global in-game advertising platform. Creating that new revenue stream for video game publishers and a new ad channel for brands – all without disrupting gamers – is the main thrust of a panel discussion being driven by Anzu during the GameBeat Summit on Thursday, April 29 from 11:00-11:45 a.m. PST on the main stage.
Anzu has created a solution for native, creative, and dynamically-updated advertising in video games that finally aligns with current advertising measurement protocols such as ad viewability, brand lift, audience verification, data enrichment, and fraud detection. In achieving this significant milestone, Anzu has now unlocked a substantial revenue stream for publishers that is unobtrusive to game players while offering brands a compelling platform for relevancy with a gaming audience that has a combined buying power estimated at $175 billion.
Entitled Advertising in Games: Tapping Into the Next Wave, the panel includes key insights from some of gaming’s most successful executives, including Ronnie Nelis, (CEO, Lion Castle), Gabrielle Heyman (Head of Global Ad Sales, Zynga), Steve Peterson, (CEO, StoryPHORCE), and Itamar Benedy, (co-Founder & CEO, Anzu).
Media interested in executive interviews prior to or after the GamesBeat panel session, may contact:
Dan Harnett
HighWater Group PR
About Anzu
Anzu is the world’s most advanced in-game advertising solution. Operating across mobile, PC, and console platforms, Anzu blends real-world brand ads directly into video games, esports tournaments, and live streams. The only solution of its kind to bring real-time analytics and existing digital industry standards in-game, Anzu’s patented, adaptive technology features blended, yet highly viewable IAB-compliant ad formats. Anzu’s full suite of one-of-a-kind AdTech integrations includes ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen.
Anzu has raised $17 million to date from investors including WPP, Sony Innovation Fund, BITKRAFT Ventures, and HBSE Ventures. Global partners include advertisers such as Pepsi and Samsung and game studios such as Ubisoft and Nacon. Learn more at https://www.anzu.io/.
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