Hamburg/Utrecht, January 22nd, 2026 – 1SP Agency, an international marketing agency specialising in consumer electronics, gaming, and technology, today announced the acquisition of MeetToMatch, the world’s leading B2B matchmaking and event platform for the global games and digital entertainment industries.
With this strategic acquisition, 1SP Agency significantly strengthens its capabilities in data-driven networking, event technology, and curated business matchmaking, bridging consumer-focused marketing with B2B relationship building across the global games ecosystem.
MeetToMatch is the leading matchmaking and event platform connecting game developers, publishers, investors, and industry professionals through structured one-on-one meetings, networking sessions, workshops, and conference programs.
For more than a decade, MeetToMatch has operated globally across more than 60 international games industry events each year, establishing itself as a trusted partner for organisers, and participants seeking meaningful business connections and measurable outcomes.
"Our ambition is to support game companies across the entire marketing mix - from brand building and demand generation to sales activation and live experiences," says Torsten Oppermann, Managing Director of 1SP Agency.
"With MeetToMatch, we now add a powerful matchmaking and event technology layer that significantly enhances how professionals connect, do business, and create value at trade shows worldwide. Together, we offer truly integrated, end-to-end marketing and business development and deal-making services from a single source."
1SP Agency has rapidly positioned itself as a trusted partner for world-class brands seeking impactful campaigns, integrated support services, and innovative technologies that drive sales and build long-term brand loyalty.
The Agency supports leading international brands in showcasing products and services, expanding reach, and building lasting brand loyalty. Its service portfolio spans integrated marketing and communication strategies, retail and sales activations, and technology-driven solutions across web, apps, AR, and VR.
With this acquisition, 1SP Agency combines its expertise in brand activation, experiential marketing, and gaming industry communications with MeetToMatch's powerful matchmaking technology and event infrastructure. This creates strong synergies, including
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Enhanced event experiences for partners and clients
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Extended reach in the games ecosystem
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Long-term commitment to further invest more into the accelerated development of the platform.
"Partnering with 1SP Agency allows MeetToMatch to scale faster, expand globally, and unlock new opportunities beyond the core games industry," says Fedor van Herpen, Co-Founder of MeetToMatch.
“For event organizers, this means greater reach, deeper connections, and increased business impact. With strong backing for continued platform development, the partnership ensures a robust, future-proof solution designed to foster meaningful business relationships. Together, we now have the financial means and development power and are building a true Swiss Army knife for doing business across the games and digital entertainment industries, and we are looking forward to announcing the next phase of the MeetToMatch platform soon.”
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Press Contact 1SP Agency:
Stefano Petrullo - Renaissance PR
stefano@renaissancepr.biz +44 (0) 7828 692 315
Emily Britt - Renaissance PR
emily@renaissancepr.biz +44 (0) 7530 081 191
About 1SP Agency:
1SP Agency supports leading companies – particularly in the consumer electronics, technology and gaming sectors – in staging products and brands to achieve greater awareness, reach and long-term brand loyalty. The agency's services are supported by its own developments and products for the web, apps, augmented reality and virtual reality. The company employs over 450 people and has offices in Hamburg, Lübeck, Stockholm, Berlin, Munich, London, Palma, Vienna and Zurich, among other locations.
About MeetToMatch:
MeetToMatch is the worldwide market leader in the games and entertainment industry as a b2b event partner, where we focus on networking through one-on-one meetings, and access to conference content. We are hired by >60 international game events annually to jointly make the event a big success together.
Next to that, MeetToMatch is a matchmaker through their agency Representing Games. During business acceleration programs done in countries such as Canada, Germany, Switzerland, and others, they support game developers with pitch deck feedback, game trailer and build reviews and market analysis. After these programs, game developers are brought in contact with relevant business partners such as publishers, investors, marketing agencies and companies focusing on self-publishing support.